{"id":6351,"date":"2013-06-13T14:12:54","date_gmt":"2013-06-13T18:12:54","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=6351"},"modified":"2018-10-25T15:28:16","modified_gmt":"2018-10-25T15:28:16","slug":"branding-an-entrepreneurs-secret-weapon-smallbizdaily","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/advertising\/branding-an-entrepreneurs-secret-weapon-smallbizdaily\/","title":{"rendered":"Branding: An Entrepreneur&#8217;s Secret Weapon, smallbizdaily"},"content":{"rendered":"<p><a href=\"http:\/\/brandtwist.com\/advertising\/branding-an-entrepreneurs-secret-weapon-smallbizdaily-interview\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6354\" title=\"smallbizdailyblog\" alt=\"\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2013\/06\/smallbizdailyblog.gif\" width=\"316\" height=\"261\" \/><\/a><\/p>\n<p>Recently I had the pleasure of being interviewed\u00a0<span style=\"color: #333333; font-style: normal; line-height: 24px;\">about entrepreneurship and business branding\u00a0<\/span>by author, columnist and online talk show host Jane Applegate for her column in <em>smallbizdaily<\/em>, &#8220;The Applegate Report.&#8221;<\/p>\n<p><em>smallbizdaily<\/em> is an online publication dedicated to\u00a0Ideas, Insights. Information and Inspiration for Entrepreneurs.<\/p>\n<p>Among the questions Jane asked were:<\/p>\n<ul>\n<li>How do you define &#8220;brand&#8221;? Isn&#8217;t it just a company logo?<\/li>\n<li>What is the biggest mistake business owners make when it comes to branding?<\/li>\n<li>What advice do you have for entrepreneurs just starting a business?<\/li>\n<\/ul>\n<p>That&#8217;s just for starters.<\/p>\n<p>You can check out <em>smallbizdaily<\/em> and read the entire interview<strong> <a href=\"http:\/\/www.smallbizdaily.com\/12439\/branding-an-entrepreneurs-secret-weapon\/\" target=\"_blank\">HERE.<\/a><\/strong><\/p>\n<p>BrandTwist&#8217;s highly effective, premier branding program,<a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\">\u00a0<strong>Brand School<\/strong><\/a>,\u00a0will give you tools to develop your brand, innovate your business and engage your customers. \u00a0Receive\u00a0more information about Brand School&#8217;s next session and get\u00a0<strong><a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\">free brand-building tools and tips<\/a>\u00a0<\/strong>when you join<strong>\u00a0<\/strong><strong><a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\">our mailing list.<\/a><\/strong><\/p>\n<p><span style=\"color: #b22c91;\"><em>&#8220;I highly recommend this class to anybody, to both those who have been in business for a long time, and those just starting out because it will put your business on a different level.&#8221;<\/em>\u00a0&#8211;\u00a0Dr. Marina Kostina, Distance Learning Specialist, CEO of wired@heart<\/span><\/p>\n<p><a href=\"http:\/\/brandtwist.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-11259\" alt=\"bt-health-check-2\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2012\/12\/bt-health-check-2-300x98.jpg\" width=\"300\" height=\"98\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently I had the pleasure of being interviewed\u00a0about entrepreneurship and business branding\u00a0by author, columnist and online talk show host Jane Applegate for her column in smallbizdaily, &#8220;The Applegate Report.&#8221; smallbizdaily is an online publication dedicated to\u00a0Ideas, Insights. Information and Inspiration for Entrepreneurs. Among the questions Jane asked were: How do you define &#8220;brand&#8221;? Isn&#8217;t it [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,21,22,30,33,112,50,102,82,107],"tags":[40,41,60,42,45,81,537,52,78,538,386,539],"class_list":{"0":"post-6351","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-advertising","7":"category-brand-culture","8":"category-brand-experience","9":"category-brand-strategy","10":"category-business-to-business","11":"category-conferencesevents","12":"category-entrepreneurs","13":"category-finding-balance","14":"category-in-the-news","15":"category-overcoming-obstacles","16":"tag-brand","17":"tag-brand-building","18":"tag-brand-school","19":"tag-branding","20":"tag-brandtwist","21":"tag-entrepreneurs-2","22":"tag-jane-applegate","23":"tag-julie-cottineau","24":"tag-small-business","25":"tag-smallbizdaily","26":"tag-starting-a-business","27":"tag-the-applegate-report"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/6351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=6351"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/6351\/revisions"}],"predecessor-version":[{"id":16373,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/6351\/revisions\/16373"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=6351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=6351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=6351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}