{"id":7352,"date":"2013-12-03T15:51:44","date_gmt":"2013-12-03T20:51:44","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=7352"},"modified":"2018-10-18T20:13:51","modified_gmt":"2018-10-18T20:13:51","slug":"stand-out-in-a-bag-full-of-swag","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/advertising\/stand-out-in-a-bag-full-of-swag\/","title":{"rendered":"Stand Out in a Bag Full of SWAG"},"content":{"rendered":"

Creative twists on how to make SWAG unique and our business get noticed. This entry, Stand Out in a Bag Full of SWAG, from Julie Hartwell,\u00a0<\/em>is another in our\u00a0guest blogger series<\/a>.\u00a0<\/strong><\/em>Read more about Julie in her bio below. If you would like to be a guest blogger for BrandTwist contact Jamie@BrandTwist.com for more information.<\/em><\/p>\n

\"swag\"<\/a><\/h3>\n

Everyone loves free stuff. This idea was reinforced recently when I took my 11 year old nephew to the local county fair. There were carnival rides, games, sheep, pigs, and chickens. My nephew was politely interested in all these things but made it increasingly clear to me that he wanted to make sure we went to the Expo Center. It was full of businesses getting their brand out there. What did he want from this building? In a word: S.W.A.G. (Stuff We All Get). He couldn\u2019t get enough branded business pens<\/a><\/strong>.<\/p>\n

Often it doesn\u2019t even matter who it\u2019s from or what it is. If someone is giving you something with more utility than a brochure, you\u2019ll most likely accept it and be happy. In this respect, pens are great, but you want to do more. Your SWAG needs to stand out as much as you want your business to.<\/p>\n

A Case Study of a Successful SWAG Campaign:<\/b><\/p>\n

Everyone expects to get T-shirts and beverage koozies from companies at promotional events. So is it any surprise that, when people receive average SWAG, it\u2019s not at all exciting?<\/p>\n

An analytics startup called Spinnakr realized this, and wanted to do things differently. When Twitter users tweeted about \u201cShades of Fame<\/a><\/strong>\u201d, they would receive their own pair of branded shades in the mail soon after. This is what Spinnakr did right:<\/p>\n

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  1. It required a commitment on behalf of the potential customer to get the SWAG<\/b>. It\u2019s always better when you have to work for it right?<\/li>\n
  2. Spinnakr used the SWAG to get recognition through social media<\/b>. If you\u2019re going to give away something for free, make sure you get a return on your investment.<\/li>\n
  3. The SWAG was something their target consumers wanted.<\/b> No one wants another refrigerator magnet. How about a pair of turquoise hipster shades? Umm, yes please!<\/li>\n<\/ol>\n

    Create your own SWAG<\/b><\/p>\n

    You\u2019ve made the decision to create your own SWAG, and to do it differently. Here are some things to keep in mind:<\/p>\n