{"id":7357,"date":"2013-11-19T09:47:35","date_gmt":"2013-11-19T14:47:35","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=7357"},"modified":"2018-10-18T20:13:51","modified_gmt":"2018-10-18T20:13:51","slug":"your-brand-needs-a-gift-guide","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/agencyclient-relations\/your-brand-needs-a-gift-guide\/","title":{"rendered":"Your Brand Needs a Gift Guide"},"content":{"rendered":"<p><em><em>This post, Your Brand Needs a Gift Guide,<\/em><em>\u00a0by Company B founder Bonnie Rothman Morris explains how\u00a0<em>creating a gift guide for your business is a way to explore what your brand really stands for. It&#8217;s a great idea and a nice twist on how to reinforce your brand values.<\/em>\u00a0This\u00a0is another in our\u00a0<strong><a href=\"http:\/\/brandtwist.com\/category\/guest-bloggers\/\" target=\"_blank\">guest blogger series<\/a>.\u00a0<\/strong><\/em><\/em><em style=\"color: #333333; line-height: 24px;\">Read more about Bonnie in her bio below.<\/em><em>\u00a0If you would like to be a guest blogger for BrandTwist contact Jamie@BrandTwist.com for more information.\u00a0<\/em><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2013\/11\/Present.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7365 aligncenter\" alt=\"Present\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2013\/11\/Present.gif\" width=\"325\" height=\"245\" \/><\/a><\/p>\n<p>Seth Godin just came out with his\u00a0<strong><a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2013\/11\/holiday-shopping-head-start.html\">holiday gift guide<\/a>.<\/strong> I trust his opinions, so I enjoyed clicking through his curated group of quirky products looking for ideas. My favorites? Brooklyn-built headphones and a Bob Dylan collection to match. I don\u2019t have a giftee for either, but never mind, what I really loved was how well those products align with Seth\u2019s brand. They\u2019re insider-y and should make you feel smart and thoughtful when you give them. Like Seth.<\/p>\n<p>Any brand can create a gift guide, and it\u2019s a worthy exercise, whether you choose to share your picks on a company blog, with the media, with your customers \u2026 or not. The exercise of building a curated lists of gifts your brand could give to someone you care about can help you tap into what you really want to mean to your customers.<\/p>\n<p>Here\u2019s why: gift giving is an art. And every gift tells a story (or it should!). The best gift-givers make the recipient feel special and appreciated by you. The best gift-givers also give gifts that are memorable. What brand doesn\u2019t want their customers to feel that way about them?<\/p>\n<p>Here are some questions to ask to get you started.<\/p>\n<ul>\n<li>What are my brand\u2019s core values? How do they translate into my brand\u2019s personality? List them.<\/li>\n<li>If my personality is accessible and friendly, for example, what categories of products can my brand legitimately recommend? Think broadly. A food brand can venture into style; a tech brand may legitimately recommend food.<\/li>\n<li>If your brand is clever, make sure the gifts are, too. If you\u2019re mainstream, stick with something that\u2019s delightful but relatable. Useful? Twist it up and make it completely useless but fun. If your brand is hip, well, it goes without saying what you need to do. If it\u2019s not hip and you, the gift-giver, are, think about something campy. You get the idea.<\/li>\n<li>Play the Amazon game: If my customers like X (i.e., me) they might also like Y. This springs the doors wide open.<\/li>\n<li>Most importantly, what do I want my customers to remember about me after receiving this gift?<\/li>\n<\/ul>\n<p>Once you create your gift guide, there is so much you can do with it. You can make a Vine. (Stop motion animation of the gifts going into a big box). Share it on Facebook or your website. Write a blog post, like Seth, with links. Or, better, buy a bunch of the stuff and send it to your customers. If you\u2019ve done your job right, they\u2019ll remember the gift and, even better, remember your brand and what it stands for.<\/p>\n<p>Okay. We\u2019re putting our money where our mouths are here at Company B. To see Company B&#8217;s gift guide, click <a href=\"http:\/\/companyb-ny.com\/2013\/11\/why-your-brand-should-have-a-gift-guide\/\" target=\"_blank\"><strong>HERE.<\/strong><\/a><\/p>\n<p><strong>About guest blogger Bonnie Rothman Morris:<\/strong><\/p>\n<p>Bonnie\u00a0Rothman\u00a0Morris became an official storyteller at 6, when she won a short-story writing contest sponsored by the public library in her hometown.\u00a0She founded\u00a0<strong><a href=\"http:\/\/www.companyb-ny.com\/\" target=\"_blank\" rel=\"nofollow\">Company B\u00a0<\/a><\/strong>in 2008 to deliver Public Relations,\u00a0Social Media\u00a0and Branded Content.\u00a0Today, she tells smart stories for consumer brands\u00a0that captivate and engage. She&#8217;s also famous for giving great gifts.\u00a0Tweet <strong><a href=\"http:\/\/twitter.com\/bonniemorris\" target=\"_blank\">@bonniemorris.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post, Your Brand Needs a Gift Guide,\u00a0by Company B founder Bonnie Rothman Morris explains how\u00a0creating a gift guide for your business is a way to explore what your brand really stands for. It&#8217;s a great idea and a nice twist on how to reinforce your brand values.\u00a0This\u00a0is another in our\u00a0guest blogger series.\u00a0Read more about [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,21,22,23,24,27,32,92,253,93,106],"tags":[601,40,41,60,42,45,80,602,140,165,603,604,130,52,605],"class_list":{"0":"post-7357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-agencyclient-relations","7":"category-brand-culture","8":"category-brand-experience","9":"category-brand-fit-and-stretch","10":"category-brand-implementation","11":"category-brand-personality","12":"category-business-etiquette","13":"category-creativity","14":"category-guest-bloggers","15":"category-holidays-2","16":"category-shopping","17":"tag-bonnie-rothman-morris","18":"tag-brand","19":"tag-brand-building","20":"tag-brand-school","21":"tag-branding","22":"tag-brandtwist","23":"tag-business-building","24":"tag-company-b","25":"tag-gift","26":"tag-gift-giving","27":"tag-gift-guide","28":"tag-gift-list","29":"tag-holiday","30":"tag-julie-cottineau","31":"tag-seth-godin"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/7357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=7357"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/7357\/revisions"}],"predecessor-version":[{"id":16351,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/7357\/revisions\/16351"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=7357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=7357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=7357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}