{"id":7589,"date":"2013-11-15T14:03:29","date_gmt":"2013-11-15T19:03:29","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=7589"},"modified":"2018-10-18T20:13:51","modified_gmt":"2018-10-18T20:13:51","slug":"unisource-inaugural-strategic-branding-conference-hotel-lodging-hospitality","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/unisource-inaugural-strategic-branding-conference-hotel-lodging-hospitality\/","title":{"rendered":"Unisource Inaugural Strategic Branding Conference: Hotel, Lodging, Hospitality"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/brandtwist.com\/?p=7589\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-7583\" alt=\"Unisource-collage\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2013\/12\/Unisource-collage.jpg\" width=\"425\" height=\"435\" \/><\/a><\/p>\n<p>I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School of Hotel Administration; Chris Crenshaw, Vice President, STR and Tony Pollard, President, Hotel Association of Canada. \u00a0The focus of this event was to discuss current issues, best practices, and innovative new ways to maintain, protect, and grow an organization\u2019s brand in the Hotel, Lodging and Hospitality industry.<\/p>\n<p>Here are two articles that summarize the event, and provide insightful takeaways that you can begin using right away to grow your business and brand, no matter what field you are in.<\/p>\n<p>Unisource Unplugged Blog: \u00a0<strong><\/strong><\/p>\n<p>Jackie Sloat-Spencer&#8217;s article for HotelierMagazine.com: <a href=\"http:\/\/www.hoteliermagazine.com\/unisource-conference-informed-on-brand-awareness\/\" target=\"_blank\"><strong>Unisource Conference Informed on Brand Awareness<\/strong><\/a><\/p>\n<p>Keep your brand fresh and your with the tools and techniques you&#8217;ll receive in\u00a0<strong><a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\">Brand<\/a><a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\">\u00a0School<\/a><\/strong>, the premier program for business owners and entrepreneurs who want to build stronger, more profitable brands.\u00a0Receive\u00a0more information about Brand School&#8217;s next session and get\u00a0<strong><a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\">free brand-building tools and tips when you\u00a0<\/a><a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\">join our mailing list.<\/a><\/strong><\/p>\n<p><a href=\"http:\/\/BrandSchoolOnline.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" title=\"BrandTwistSchoolLogosHSept27withTagline-010-1\" alt=\"\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2012\/10\/BrandTwistSchoolLogosHSept27withTagline-010-1-300x128.jpg\" width=\"300\" height=\"128\" \/><\/a><\/p>\n<p><span style=\"color: #b22c91;\"><i>&#8220;Brand School was engaging and helpful to me in learning more about myself and my business.\u00a0Results came amazingly quick. Now, my brand name speaks my message immediately and I&#8217;ve expanded my reach.&#8221;<\/i>\u00a0\u00a0&#8211; Lynn Stull, Owner Arts2Thrive<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School of Hotel Administration; Chris Crenshaw, Vice President, STR and Tony Pollard, President, Hotel Association of Canada. \u00a0The focus of this event was to discuss current issues, best practices, and innovative new [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,24,27,30,112,101,84],"tags":[40,41,60,42,45,74,80,613,316,614,52,615,616],"class_list":{"0":"post-7589","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-culture","7":"category-brand-experience","8":"category-brand-implementation","9":"category-brand-personality","10":"category-brand-strategy","11":"category-conferencesevents","12":"category-customer-relations","13":"category-customer-service","14":"tag-brand","15":"tag-brand-building","16":"tag-brand-school","17":"tag-branding","18":"tag-brandtwist","19":"tag-business","20":"tag-business-building","21":"tag-hospitality","22":"tag-hotel","23":"tag-hoteliermagazine-com","24":"tag-julie-cottineau","25":"tag-lodging","26":"tag-unisource"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/7589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=7589"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/7589\/revisions"}],"predecessor-version":[{"id":16352,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/7589\/revisions\/16352"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=7589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=7589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=7589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}