{"id":8399,"date":"2014-03-07T11:00:05","date_gmt":"2014-03-07T16:00:05","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=8399"},"modified":"2018-10-18T20:12:44","modified_gmt":"2018-10-18T20:12:44","slug":"the-ying-and-yang-of-powerful-brand-stories-free-webinar","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/the-ying-and-yang-of-powerful-brand-stories-free-webinar\/","title":{"rendered":"The Ying and Yang of Powerful Brand Stories &#8211; Free Webinar Replay"},"content":{"rendered":"<p><object width=\"420\" height=\"315\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"\/\/www.youtube.com\/v\/L7cZub_g1-I?hl=en_US&amp;version=3&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"420\" height=\"315\" type=\"application\/x-shockwave-flash\" src=\"\/\/www.youtube.com\/v\/L7cZub_g1-I?hl=en_US&amp;version=3&amp;rel=0\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<p>Finding the balance between your business&#8217; visual and verbal communication is essential to presenting a solid brand identity and building consumer comfort and loyalty. The smoother and more consistent you are in presenting your brand&#8217;s promise the more comfortable your ideal customer will feel when interacting with you &#8211; and the more likely they will be to stick with you as a loyal brand ambassador.<\/p>\n<p>But how do you know which &#8220;tone&#8221; defines your type of business? How do you map your visual images with your language to tell your brand story with the right feel and attitude?<\/p>\n<p>Recently BrandTwist Founder &amp; CEO Julie Cottineau joined Rebecca Swift, Head of Creative Planning at iStock, to present a free webcast, &#8220;The Ying and Yang of Powerful Brand Stories,&#8221; on visual and verbal branding.<\/p>\n<p>Click on the video, above, to learn how to:<\/p>\n<ul>\n<li>Get your brand noticed by creating a compelling story<\/li>\n<li>Use pictures and language to engage your market<\/li>\n<li>Search more effectively to find the perfect image<\/li>\n<li>Arrive at a verbal and visual balance to help your business succeed.<\/li>\n<li>Identify the three main &#8220;tones&#8221; that resonate with customers, and know which one is right for your business.<\/li>\n<\/ul>\n<p>The positive responses and feedback we&#8217;ve received has been overwhelming and we send a big thank you to all who <a href=\"http:\/\/brandtwist.com\/testimonials\/event-and-presentation-testimonials\/\" target=\"_blank\"><strong>shared their comments<\/strong><\/a>.<\/p>\n<p>We&#8217;re thrilled that iStock has generously made this\u00a0free\u00a0webcast\u00a0replay available\u2026.\u00a0<strong>AND DON&#8217;T MISS OUT ON MORE:<\/strong><\/p>\n<p><a href=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2014\/03\/istock_logo_complete.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8988 alignleft\" alt=\"istock_logo_complete\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2014\/03\/istock_logo_complete.png\" width=\"216\" height=\"90\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>SIGN UP ON iSTOCK FOR MORE<\/strong>\u00a0webinars, inspiration and great visual content to support your business and brand. \u00a0Sign up\u00a0<strong><a href=\"https:\/\/secure.istockphoto.com\/join\/aHR0cCUzQSUyRiUyRnd3dy5pc3RvY2twaG90by5jb20lMkZoZWxwJTJGYWJvdXQtdXM=?esource=65215_iStock_February_SMB_Webinar-Replay_EN_em3&amp;sp_rid=&amp;sp_mid=6202336\" target=\"_blank\"><span style=\"text-decoration: underline;\">HERE.<\/span>\u00a0<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/brandtwist.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-11259\" alt=\"bt-health-check-2\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2012\/12\/bt-health-check-2-300x98.jpg\" width=\"216\" height=\"70\" \/><\/a><\/p>\n<p>You could receive a\u00a0<strong>BRAND ASSESSMENT one-on-one strategy session with Julie Cottineau.<\/strong>\u00a0Fill out the form to see if your brand qualifies,\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.surveymonkey.com\/s\/BrandHealthCheckistock\" target=\"_blank\"><strong>HERE<\/strong><\/a><\/span>\u00a0.<\/p>\n<p>&nbsp;<\/p>\n<p>Enjoy the webcast and valuable branding and marketing insight and please share it with friends or colleagues who you feel might benefit.<\/p>\n<p>&nbsp;<\/p>\n<p><i><strong><a href=\"http:\/\/brandtwist.com\" target=\"_blank\">\u00a0<\/a><\/strong><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding the balance between your business&#8217; visual and verbal communication is essential to presenting a solid brand identity and building consumer comfort and loyalty. The smoother and more consistent you are in presenting your brand&#8217;s promise the more comfortable your ideal customer will feel when interacting with you &#8211; and the more likely they will [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,24,27,135,112,102,148],"tags":[40,41,233,60,42,45,74,80,592,235,577,476,583,52,416,658,659,660,642,477],"class_list":["post-8399","post","type-post","status-publish","format-standard","category-brand-culture","category-brand-experience","category-brand-implementation","category-brand-personality","category-communication","category-conferencesevents","category-finding-balance","category-verbal-identity","tag-brand","tag-brand-building","tag-brand-identity","tag-brand-school","tag-branding","tag-brandtwist","tag-business","tag-business-building","tag-color","tag-consumer","tag-customer","tag-free","tag-istock","tag-julie-cottineau","tag-language","tag-tone","tag-verbal","tag-visual","tag-webcast","tag-webinar"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Finding the balance between your business&#039; visual and verbal communication is essential to presenting a solid brand identity and building consumer comfort and loyalty. 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