{"id":8507,"date":"2014-03-17T16:45:38","date_gmt":"2014-03-17T20:45:38","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=8507"},"modified":"2018-10-18T20:12:44","modified_gmt":"2018-10-18T20:12:44","slug":"a-new-twist-to-the-old-problem-of-wet-ruined-shoes","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-experience\/a-new-twist-to-the-old-problem-of-wet-ruined-shoes\/","title":{"rendered":"A New Twist to Solve the Old Problem of Wet, Ruined Shoes"},"content":{"rendered":"

Solving a personal problem can lead to powerful innovation. Tired of winter snow and slush ruining your boots? \u00a0Cassandra Droogan, Founder & President, PYSIS Inc took her inspiration from her father’s\u00a0galoshes and created an exciting new product with a TWIST. Read her guest post<\/a>\u00a0<\/strong>here,\u00a0below – it might inspire you to pursue that idea you’ve been musing about. And make sure you see her special March & April offer for BrandTwist readers.<\/strong>
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It\u2019s important to focus on branding from the moment a product or business concept is conceived.\u00a0 But, I think that most often the final (& ever-evolving) DNA of a brand grows and takes shape as the business grows.\u00a0 So, when I recently met Julie Cottineau and was introduced to her strategy of brand twisting, the timing couldn\u2019t have been more perfect.\u00a0 A great time to TWIST my brand just as we\u2019re making our big \u201csplash\u201d in the market!<\/p>\n

I began designing PYSIS (pronounced Pisces) \u2013 a new style of overboots (rain boots worn OVER shoes) to protect women\u2019s high heeled shoes from rain, slush and snow \u2013 years ago.\u00a0 I was inspired by my dear old Dad\u2019s rubber galoshes that he wore over his dress shoes when I was a kid.\u00a0 It always frustrated me that there wasn\u2019t a similar solution for women\u2019s high heeled shoes – something that we could wear over our wedges and pumps to protect them from the elements.\u00a0 I wanted my favorite shoes to last and I wanted to wear them when I wanted \u2013 whatever the weather.<\/p>\n

So, I set out to create a solution: A TWIST on the men\u2019s rubber galoshes of yesteryear.\u00a0 PYSIS needed to function for heels and wedges, as well as match a woman\u2019s sense of style. This ultimately took the shape of an overboot with a patent exterior \u2013 inspiring the style name: \u201cPosh Galosh\u201d \u2013 and an elastic closure so it could open wide enough to fit a shoe inside and then contour to the wearer\u2019s leg and hold the shoe securely in place.<\/p>\n

Given that my background was in the corporate banking industry (following six years as a lifeguard, where I also prayed for rain on a daily basis!), this development process took some time.\u00a0 So, my branding journey began while designing a prototype made in NYC\u2019s garment district in 2008, and has evolved as design improvements were made, production was secured, costing was finalized and the product finally hit the market on www.PYSIS.com<\/a><\/strong>. \u00a0And now Amazon and Shoebuy.com as well.<\/p>\n

I\u2019d spoken to many women over the years about my overboots.\u00a0 Some loved that they\u2019d be able to wear their favorite shoes in bad weather (or the threat thereof!), some hated ruining a new pair of shoes each season and very often I heard excitement over eliminating the need to carry an extra pair of shoes and search for storage for heavy, clunky rain boots. \u00a0I would chat, demo the latest prototype, explain the latest challenge\u2026 and listen to each person\u2019s reaction and what resonated with her.<\/p>\n

But, there really is nothing like actual customer feedback to provide direction for a brand.\u00a0 With the original \u201cPosh Galosh\u201d style now out there saving women\u2019s shoes, PYSIS can TWIST its way through April showers and on to great things to come!\u00a0 Our March and April Special Offer (www.pysis.com\/SpecialOffer<\/a><\/strong>) encourages fans to share PYSIS with their Facebook friends and the first comment we received included a customer exclaiming how excited she is for a busy spring and to no longer have to worry about \u201cthe dash from car to party in April\u201d.\u00a0 We\u2019re so looking forward to hearing more of our customers\u2019 feedback and stories!<\/p>\n

There is so much potential for this product and brand and I\u2019m looking forward to continuing the evolution.\u00a0 Now with Julie\u2019s brilliant guidance, the prospect of TWISTing with some of the brands I\u2019ve admired over the years is very exciting and inspirational.\u00a0 What would Spanx do??\u00a0 Hmmm\u2026<\/p>\n

\"cassandra-droogan1\"<\/a><\/p>\n

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Cassandra Droogan is\u00a0Founder & President, PYSIS Inc<\/strong><\/a>.<\/p>\n

Connect with her on Twitter: @PYSIS<\/strong><\/a> and on Facebook: PYSISINC<\/a><\/strong><\/p>\n

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\u00a0<\/em>If you would like to be a guest blogger for BrandTwist contact Jamie@BrandTwist.com for more information.<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Solving a personal problem can lead to powerful innovation. Tired of winter snow and slush ruining your boots? \u00a0Cassandra Droogan, Founder & President, PYSIS Inc took her inspiration from her father’s\u00a0galoshes and created an exciting new product with a TWIST. Read her guest post\u00a0here,\u00a0below – it might inspire you to pursue that idea you’ve been […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,31,49,92,50,253,63,96],"tags":[661,40,41,60,42,45,74,662,76,52,97,663,664,665],"class_list":{"0":"post-8507","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-experience","7":"category-brands-that-twist","8":"category-careers","9":"category-creativity","10":"category-entrepreneurs","11":"category-guest-bloggers","12":"category-innovation","13":"category-problem-solving","14":"tag-boots","15":"tag-brand","16":"tag-brand-building","17":"tag-brand-school","18":"tag-branding","19":"tag-brandtwist","20":"tag-business","21":"tag-cassandra-droogan","22":"tag-entrepreneur","23":"tag-julie-cottineau","24":"tag-product-innovation","25":"tag-pysis","26":"tag-rain","27":"tag-shoes"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/8507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=8507"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/8507\/revisions"}],"predecessor-version":[{"id":16330,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/8507\/revisions\/16330"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=8507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=8507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=8507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}