{"id":8614,"date":"2014-03-26T18:00:39","date_gmt":"2014-03-26T22:00:39","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=8614"},"modified":"2018-10-18T20:12:44","modified_gmt":"2018-10-18T20:12:44","slug":"the-3-key-areas-to-brand-yourself-properly-on-the-worlds-largest-business-networking-site-linkedin","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/business-etiquette\/the-3-key-areas-to-brand-yourself-properly-on-the-worlds-largest-business-networking-site-linkedin\/","title":{"rendered":"The 3 Key Areas To Brand Yourself Properly On LinkedIn"},"content":{"rendered":"

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites? Do you want to know\u00a0you how you can get more for your business out of one of the largest job searching and business networking, marketing and branding sites in the world?\u00a0In this series about Linkedin,\u00a0guest blogger<\/strong><\/a>, Leslie Hughes, Principal of PUNCH!media, Professor of Social Media and corporate trainer, shares her insider tips. Read\u00a0more about Leslie and her\u00a0SPECIAL OFFER for Friends of BrandTwist, below.\u00a0<\/strong>\u00a0If you would like to be a guest blogger, please contact Jamie@herculiz.com<\/em><\/p>\n

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What do Beyonce, Richard Branson, and Mark Zuckerberg all have in common?<\/p>\n

They are all personal brands that stand out beyond their original company brand.<\/p>\n

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites?<\/p>\n

As taught in Brand School<\/a><\/strong>\u2019s Master Class: effectively telling your \u201celevator story\u201d in 1 floor instead of 20<\/i> <\/strong><\/a>is essential for making a lasting first impression.<\/p>\n

You want people to see that you care about your presence and you\u2019ve taken the time to craft a really professional presence.<\/p>\n

The 3 areas that you must focus on are:<\/p>\n

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  1. Your headline<\/li>\n
  2. Your professional photograph<\/li>\n
  3. Your LinkedIn Summary<\/li>\n<\/ol>\n

    Tip: Use Brand School\u2019s exercise on crafting your pillars helps you to define what makes you unique.<\/p>\n

    Step 1: Your Headline<\/b><\/p>\n

    Your headline and photo create the one-two punch for a knockout first impression.<\/p>\n

    By default, LinkedIn updates your headline as your current position. Stand out from the crowd by laser-focusing on your 120-character headline to effectively explain your brand story.<\/p>\n

    Here are two examples:<\/p>\n

    Example 1:<\/span><\/p>\n

    Your name<\/p>\n

    Your title: Helping (insert your target audience) to achieve (insert specific results here)<\/p>\n

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    Example 2:<\/span><\/p>\n

    Your name<\/p>\n

    Your title: (Insert what yo do). *Your successful accomplishment)<\/p>\n

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    Step 2: Your Professional Polished Picture<\/strong><\/p>\n

    Your bright and shining smile makes you approachable and may refresh someone\u2019s memory if they\u2019ve forgotten your name.<\/p>\n

    Ensure it\u2019s a photo of you \u2013 alone. No pictures with pets, babies, wedding photos, or cartoon avatars.<\/p>\n

    Step 3: Craft A Creative Summary<\/strong><\/p>\n

    Your LinkedIn Summary is the perfect place to share your accomplishments without sounding arrogant.<\/p>\n

    Here are some top tips:<\/strong><\/p>\n