{"id":8923,"date":"2014-04-09T09:39:45","date_gmt":"2014-04-09T13:39:45","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=8923"},"modified":"2018-10-18T20:12:44","modified_gmt":"2018-10-18T20:12:44","slug":"essential-branding-lessonswith-jennifer-love-julie-cottineau","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-implementation\/essential-branding-lessonswith-jennifer-love-julie-cottineau\/","title":{"rendered":"Essential Branding Lessons with Jennifer Love & Julie Cottineau"},"content":{"rendered":"

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Your branding questions answered!<\/p>\n

I recently was interviewed by Jennifer Love,\u00a0Founder of\u00a0JenniferLove.com<\/strong><\/a>\u00a0and\u00a0Co-founder & CEO of\u00a0NibMor<\/a><\/strong>,\u00a0the yummy and successful organic chocolate brand, for her weekly video series on business building. If you are serious about your brand this is a session you won’t want to miss. You can watch the video chockfull of tips\u00a0HERE.<\/a>\u00a0<\/strong>Read below to learn how knowing your brand well can help sky rocket your business.<\/span><\/span><\/p>\n

<\/strong>As a followup to the video\u00a0Jennifer and I answered branding questions in a Twitter chat, using the hashtag #Branding101.\u00a0It was great fun connecting with\u00a0Jennifer and the\u00a0Twitterverse. \u00a0If you haven’t already connected with us on Twitter, please stop by for a little brand talk at\u00a0@JCottin<\/a><\/strong>. You can connect with Jennifer Love at\u00a0@JLoveBiz.<\/strong><\/a><\/p>\n

Here are some excerpts from our chat , we covered everything from the right time to start thinking about your brand to how to take a page from Richard Branson and rock your personal brand\u2026and most importantly how great brands WALK THE TALK.<\/p>\n

@JLoveBiz – Welcome! To get started today >> @JCottin Many have asked: How & where do I start developing the right #brand for my #business?<\/strong><\/p>\n

@JCottin <\/strong>– Start TODAY. If you are re-building your #brand or #business, start defining your brand promise right now.<\/p>\n

@JLoveBiz – @JCottin YES!!! Great tip. Start today, start where you are. Also, know who your consumer is and get intimate with them.<\/p>\n

@JCottin – Your #brand\u2019s promise will be a decision-making filter, to help attract the right investors, employees & #customers.<\/p>\n

@JLoveBiz – Entrepreneurs want to know: What mistakes are made when starting a #business & developing a #brand?<\/strong><\/p>\n

@bevisible – RT @JCottin #1 mistake #entrepreneurs make is not enough time & energy really defining their #brand.<\/p>\n

@JCottin – If you spend enough time upfront building & understanding your #brand well it will help the rest run smoother.<\/p>\n

@JCottin – Small businesses should add more personal story into their \u00a0#brands. That’s why people choose small. They want authenticity.<\/p>\n

@JLoveBiz – “Rather than saying you’re a different kind of company. Prove it through every single touch point.” – @JCottin<\/p>\n

@JCottin – Definitely @JLoveBiz brands are relationships and you need to know what your consumer needs, what keeps them up at night?<\/p>\n

@JCottin – Your loyal consumers are your best brand ambassadors. Nurture those relationships above all else!<\/p>\n

@JCottiin – It’s not enough to tell consumers what your product does, bring your #brand promise to life via actions and experiences.<\/p>\n

@JLoveBiz – I’m often asked: What can building a #brand do for my #business?<\/strong><\/p>\n

@JCottin – A strong #brand gets people to ask for you by name, minimizes other choices, and attracts the best employees.<\/p>\n

@JCottin – A strong #brand helps people get what you offer right away. Helps them see your difference and why they should buy.<\/p>\n

@JLoveBiz – @JCottin great point. Standing out from competition is so important & a way to do that is by delivering a great experience.<\/p>\n

@JCottin – A strong #brand allows you to charge premium price for your and keeps you from having to get trial by discounting.<\/p>\n

@JLoveBiz – A frequent question @JCottin is: How does a personal #brand differ from a #business brand; do I need both?<\/strong><\/p>\n

@JCottin – A personal #brand’s how you tell your own story, what makes you unique and it supports your #business brand.<\/p>\n

@JCottin – The more memorable your personal #brand is, the more memorable your #business may become, too. Definitely need both.<\/p>\n

@JCottin – #RichardBranson’s personal brand of having fun and challenging the status quo supports the #Virgin promise to shake things up.<\/p>\n

@JCottin – #Personal brand matters: \u00a0you will have many #jobs over time \u00a0but you will always be you. Need to cultivate it.<\/p>\n

@JCottin – A strong personal #brand adds credibility to a #business & helps in repairing glitches.We all mess up, even @richardbranson.<\/p>\n

JCottin – Be careful. Your #personal brand is not you – warts and all. It need to be authentic but also managed.<\/p>\n

@JCottin – Yes! @JLoveBiz the experience you deliver IS your brand.<\/p>\n

@bevisible – Like this: The experience you deliver IS your brand. Think we try to reinvent when our strength is what we’ve been doing.<\/p>\n

@JCottin – Your #brand is your #business. It’s an entrepreneur’s secret weapon!<\/p>\n

@JCottin – Brand = more than logo, website or colors \u2013 it’s a reliable promise you deliver that customers can count on.<\/p>\n

@JCottin – #Branding for small biz is the same for big biz, but smaller biz need to be smarter with resources. Use their brand everywhere.<\/p>\n

@JCottin – Great #brands big or small solve problems. They are useful and help people get more done and feel better doing it.<\/p>\n

@JCottin – Great #brands are stories well told. We want to read them over and over and they become best sellers.<\/p>\n

@JCottin – Great #brands WALK the TALK!<\/p>\n

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Your branding questions answered! I recently was interviewed by Jennifer Love,\u00a0Founder of\u00a0JenniferLove.com\u00a0and\u00a0Co-founder & CEO of\u00a0NibMor,\u00a0the yummy and successful organic chocolate brand, for her weekly video series on business building. If you are serious about your brand this is a session you won’t want to miss. You can watch the video chockfull of tips\u00a0HERE.\u00a0Read below to […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,50,110,56],"tags":[40,41,60,42,45,80,679,675,52,680,66,78,367,681],"class_list":["post-8923","post","type-post","status-publish","format-standard","category-brand-implementation","category-entrepreneurs","category-personal-branding","category-social-media","tag-brand","tag-brand-building","tag-brand-school","tag-branding","tag-brandtwist","tag-business-building","tag-chat-highlights","tag-jennifer-love","tag-julie-cottineau","tag-nibmor","tag-personal-branding-2","tag-small-business","tag-twitter","tag-twitter-chat"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t