{"id":8969,"date":"2014-04-16T13:19:18","date_gmt":"2014-04-16T17:19:18","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=8969"},"modified":"2018-10-18T20:12:43","modified_gmt":"2018-10-18T20:12:43","slug":"twisting-moving-and-shaking-your-brand","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-implementation\/twisting-moving-and-shaking-your-brand\/","title":{"rendered":"Twisting, Moving and Shaking Your Brand"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/brandtwist.com\/?p=8969\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10381\" alt=\"brandfever\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2014\/04\/brandfever1.gif\" width=\"707\" height=\"289\" \/><\/a><\/p>\n<p>Imagine what would happen if you really dove in and started to twist and shake up your brand and business? That&#8217;s what visionary entrepreneurs like Richard Branson, Jeff Bezos and Gary Vaynerchuk do. Listen to the &#8220;OnBranding by BRANDFEVER&#8221; podcast with conversation about the far-reaching power of a strong brand and ways you can dive in and add a little twist to strengthen your brand&#8217;s reach.<\/p>\n<p><em>Listen to the interview at BRANDFEVER,<\/em>\u00a0<strong><a href=\"http:\/\/www.brandfeverinc.com\/onbranding\/episode-024-julie-cottineau-brand-twist\/\" target=\"_blank\">HERE.<\/a><\/strong><\/p>\n<p>If you have not tuned into OnBranding&#8217;s interview series, you are missing out on an amazing resource. These are high quality, in-depth audio and video interviews with top industry leaders, businesses and entrepreneurs about branding and marketing.<\/p>\n<p>During this rich, one-hour podcast we covered how I became interested in branding, lessons I learned from Richard Branson during my history as VP of Brand at Virgin, how I became an entrepreneur and developed BrandTwist and Brand School Master Class, but most importantly &#8211; we dive deep and give insight that can really help you grow your brand and business right now, like: the difference between marketing, advertising and branding; what&#8217;s important in branding today; tips on how to relate your story and social media; ways that brands can stay fresh and how entrepreneurs and business owners can generate new solutions to their business challenges and reach more customers.<\/p>\n<p>Some takeaways:<\/p>\n<ul>\n<li>Make sure there is an audience for your idea.<\/li>\n<li>Rather than focusing on \u00a0innovation, focus on usefulness.<\/li>\n<li>Put your consumer at the heart of your ideation. What do your customers need?<\/li>\n<li>Ask your market what is wrong with today?\u00a0What&#8217;s missing? What do you enjoy in other industries? What are you tired of?<\/li>\n<li>Know your brand promise for leadership positioning and an edge-up over the competition.<\/li>\n<\/ul>\n<p><em>Listen to the interview at BRANDFEVER,<\/em>\u00a0<span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/www.brandfeverinc.com\/onbranding\/episode-024-julie-cottineau-brand-twist\/\" target=\"_blank\">HERE.<\/a><\/strong><\/span><\/p>\n<p><a href=\"http:\/\/brandtwist.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-11259\" alt=\"bt-health-check-2\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2012\/12\/bt-health-check-2-300x98.jpg\" width=\"300\" height=\"98\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine what would happen if you really dove in and started to twist and shake up your brand and business? That&#8217;s what visionary entrepreneurs like Richard Branson, Jeff Bezos and Gary Vaynerchuk do. Listen to the &#8220;OnBranding by BRANDFEVER&#8221; podcast with conversation about the far-reaching power of a strong brand and ways you can dive [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,30,112,50,82],"tags":[40,41,60,682,42,45,74,80,81,541,54,683,558,78,412],"class_list":["post-8969","post","type-post","status-publish","format-standard","category-brand-implementation","category-brand-strategy","category-conferencesevents","category-entrepreneurs","category-in-the-news","tag-brand","tag-brand-building","tag-brand-school","tag-brandfever","tag-branding","tag-brandtwist","tag-business","tag-business-building","tag-entrepreneurs-2","tag-interview","tag-marketing","tag-onbranding","tag-podcast","tag-small-business","tag-twist"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Imagine what would happen if you really dove in and started to twist and shake up your brand and business? 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