{"id":8969,"date":"2014-04-16T13:19:18","date_gmt":"2014-04-16T17:19:18","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=8969"},"modified":"2018-10-18T20:12:43","modified_gmt":"2018-10-18T20:12:43","slug":"twisting-moving-and-shaking-your-brand","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-implementation\/twisting-moving-and-shaking-your-brand\/","title":{"rendered":"Twisting, Moving and Shaking Your Brand"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/brandtwist.com\/?p=8969\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10381\" alt=\"brandfever\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2014\/04\/brandfever1.gif\" width=\"707\" height=\"289\" \/><\/a><\/p>\n<p>Imagine what would happen if you really dove in and started to twist and shake up your brand and business? That&#8217;s what visionary entrepreneurs like Richard Branson, Jeff Bezos and Gary Vaynerchuk do. Listen to the &#8220;OnBranding by BRANDFEVER&#8221; podcast with conversation about the far-reaching power of a strong brand and ways you can dive in and add a little twist to strengthen your brand&#8217;s reach.<\/p>\n<p><em>Listen to the interview at BRANDFEVER,<\/em>\u00a0<strong><a href=\"http:\/\/www.brandfeverinc.com\/onbranding\/episode-024-julie-cottineau-brand-twist\/\" target=\"_blank\">HERE.<\/a><\/strong><\/p>\n<p>If you have not tuned into OnBranding&#8217;s interview series, you are missing out on an amazing resource. These are high quality, in-depth audio and video interviews with top industry leaders, businesses and entrepreneurs about branding and marketing.<\/p>\n<p>During this rich, one-hour podcast we covered how I became interested in branding, lessons I learned from Richard Branson during my history as VP of Brand at Virgin, how I became an entrepreneur and developed BrandTwist and Brand School Master Class, but most importantly &#8211; we dive deep and give insight that can really help you grow your brand and business right now, like: the difference between marketing, advertising and branding; what&#8217;s important in branding today; tips on how to relate your story and social media; ways that brands can stay fresh and how entrepreneurs and business owners can generate new solutions to their business challenges and reach more customers.<\/p>\n<p>Some takeaways:<\/p>\n<ul>\n<li>Make sure there is an audience for your idea.<\/li>\n<li>Rather than focusing on \u00a0innovation, focus on usefulness.<\/li>\n<li>Put your consumer at the heart of your ideation. What do your customers need?<\/li>\n<li>Ask your market what is wrong with today?\u00a0What&#8217;s missing? What do you enjoy in other industries? What are you tired of?<\/li>\n<li>Know your brand promise for leadership positioning and an edge-up over the competition.<\/li>\n<\/ul>\n<p><em>Listen to the interview at BRANDFEVER,<\/em>\u00a0<span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/www.brandfeverinc.com\/onbranding\/episode-024-julie-cottineau-brand-twist\/\" target=\"_blank\">HERE.<\/a><\/strong><\/span><\/p>\n<p><a href=\"http:\/\/brandtwist.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-11259\" alt=\"bt-health-check-2\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2012\/12\/bt-health-check-2-300x98.jpg\" width=\"300\" height=\"98\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine what would happen if you really dove in and started to twist and shake up your brand and business? That&#8217;s what visionary entrepreneurs like Richard Branson, Jeff Bezos and Gary Vaynerchuk do. Listen to the &#8220;OnBranding by BRANDFEVER&#8221; podcast with conversation about the far-reaching power of a strong brand and ways you can dive [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,30,112,50,82],"tags":[40,41,60,682,42,45,74,80,81,541,54,683,558,78,412],"class_list":{"0":"post-8969","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-implementation","7":"category-brand-strategy","8":"category-conferencesevents","9":"category-entrepreneurs","10":"category-in-the-news","11":"tag-brand","12":"tag-brand-building","13":"tag-brand-school","14":"tag-brandfever","15":"tag-branding","16":"tag-brandtwist","17":"tag-business","18":"tag-business-building","19":"tag-entrepreneurs-2","20":"tag-interview","21":"tag-marketing","22":"tag-onbranding","23":"tag-podcast","24":"tag-small-business","25":"tag-twist"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/8969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=8969"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/8969\/revisions"}],"predecessor-version":[{"id":16321,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/8969\/revisions\/16321"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=8969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=8969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=8969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}