{"id":9186,"date":"2014-07-02T11:20:32","date_gmt":"2014-07-02T15:20:32","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=9186"},"modified":"2018-10-18T20:12:43","modified_gmt":"2018-10-18T20:12:43","slug":"avoid-making-the-top-5-branding-mistakes-brandinghangout-replay","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-culture\/avoid-making-the-top-5-branding-mistakes-brandinghangout-replay\/","title":{"rendered":"Avoid Making the Top 5 Branding Mistakes &#8211; #BrandingHangout Replay"},"content":{"rendered":"<p><object width=\"560\" height=\"315\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"\/\/www.youtube.com\/v\/CEsRrchF0EA?version=3&amp;hl=en_US\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"560\" height=\"315\" type=\"application\/x-shockwave-flash\" src=\"\/\/www.youtube.com\/v\/CEsRrchF0EA?version=3&amp;hl=en_US\" allowFullScreen=\"true\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<p>Recently BrandTwist Founder &amp; CEO Julie Cottineau joined Terry Byford, Director, Corporate Counsel at Getty Images and iStock&#8217;s Sarah Lochting in a live,\u00a0Google Branding Hangout where they discussed the Top 5 Small Business Branding Mistakes &#8211; and wow&#8230; what an amazing turnout! There was great feedback and really insightful branding questions from viewers. Big thank you to all who showed up, to Terry, and to Sarah and <span style=\"text-decoration: underline;\"><a href=\"http:\/\/istock.com\" target=\"_blank\"><strong>iStock<\/strong><\/a><\/span> for hosting.<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">This Branding Hangout covers<\/span>:<br \/>\n<span style=\"color: #000000;\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 \u00a05 top branding mistakes that could be holding your business back, and even getting you into legal hot water.<\/span><br \/>\n<span style=\"color: #000000;\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 Tips on re-branding.<\/span><br \/>\n<span style=\"color: #000000;\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 \u00a0How to develop a killer brand promise.<\/span><br \/>\n<span style=\"color: #000000;\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 \u00a0The difference between b2b and b2c branding.<\/span><br \/>\n<span style=\"color: #000000;\">\u00a0\u00a0 \u00a0\u2022\u00a0\u00a0 \u00a0How to stand out BIG as a small business.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">And that&#8217;s just a taste &#8211; which is why we&#8217;re so excited that iStock has made the entire informative, jammed-packed, hour session available to view for FREE. So tune in to the video, above, for ways to grow your brand, expand your reach and avoid potentially costly branding snafus.\u00a0<span style=\"text-decoration: underline;\"><a href=\" http:\/\/www.istockphoto.com\/article_view.php?ID=1750\" target=\"_blank\"><strong><br \/>\n<\/strong><\/a><\/span><\/span><\/p>\n<p style=\"text-align: left;\">AND, You can keep the branding conversation going by submitting your comments and\/or questions here, below, or by using the Twitter hashtag: #BrandingHangout.<strong><\/strong><\/p>\n<p style=\"text-align: left;\">Shout out and thank you to\u00a0<strong><a href=\"https:\/\/twitter.com\/AssyrianKitchen\/status\/483719504317276161\" target=\"_blank\">@AssyrianKitchen<\/a>.\u00a0<\/strong>We just love how she shared her thoughts and takeaways from the Hangout on Twitter:<strong><br \/>\n<\/strong><\/p>\n<p style=\"text-align: left; padding-left: 30px;\"><a href=\"http:\/\/brandtwist.com\/?p=9186\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9227 aligncenter\" alt=\"notes\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2014\/07\/notes.jpg\" width=\"324\" height=\"432\" \/><\/a><\/p>\n<p style=\"text-align: left; padding-left: 30px;\"><em>&#8220;<a dir=\"ltr\" href=\"https:\/\/twitter.com\/JCottin\">@JCottin<\/a> Just watched Top 5 small business branding mistakes. Great takeaways! Thanks! <a dir=\"ltr\" href=\"https:\/\/twitter.com\/iStock\">@istock<\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/hashtag\/BrandingHangout?src=hash\" data-query-source=\"hashtag_click\">#BrandingHangout<\/a>&#8220;<\/em><\/p>\n<p style=\"text-align: left; padding-left: 30px;\"><em>&#8220;Thought a 56 min video was going to be too long, but I was hooked on the practical takeaways from the start! Thanks.&#8221;<\/em><\/p>\n<p style=\"text-align: left; padding-left: 30px;\"><em>&#8220;<a dir=\"ltr\" href=\"https:\/\/twitter.com\/iStock\">@iStock<\/a> <a dir=\"ltr\" href=\"https:\/\/twitter.com\/JCottin\">@JCottin<\/a> Invest in &#8220;word of eye&#8221;, have a strategy first, know your brand promise, think of brands you love &amp; ask, &#8220;What would they do?&#8221;<\/em><\/p>\n<p style=\"text-align: left;\">We hope you take the opportunity to view the Hangout replay, above, and feel free to share it with others who you feel might benefit from it.<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Happy branding!<\/span><\/p>\n<p style=\"text-align: left;\"><i><strong><span style=\"color: #ff0000;\">NOTE:\u00a0<\/span>The offer mentioned in the video for a chance to receive 1 of 10 free &#8220;Brand Health Checks&#8221; from BrandTwist\u00a0<em>HAS ENDED.<\/em>\u00a0 But if you&#8217;d like to be notified when the next complimentary 1-0n-1 Health Checks are available, please apply <a href=\"http:\/\/brandtwist.com\/brand-health-check\/\" target=\"_blank\">HERE.<\/a><\/strong><\/i><\/p>\n<p style=\"text-align: left;\"><i><a href=\"http:\/\/brandtwist.com\"><img loading=\"lazy\" decoding=\"async\" alt=\"BT BrandTwistSchoolLogosHSept27withTagline\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2014\/03\/BT-BrandTwistSchoolLogosHSept27withTagline.jpg\" width=\"272\" height=\"116\" \/><\/a><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently BrandTwist Founder &amp; CEO Julie Cottineau joined Terry Byford, Director, Corporate Counsel at Getty Images and iStock&#8217;s Sarah Lochting in a live,\u00a0Google Branding Hangout where they discussed the Top 5 Small Business Branding Mistakes &#8211; and wow&#8230; what an amazing turnout! There was great feedback and really insightful branding questions from viewers. Big thank [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,24,30,96,56],"tags":[40,41,60,42,45,75,698,583,52,584,78,162,443,477,444],"class_list":{"0":"post-9186","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand-culture","7":"category-brand-experience","8":"category-brand-implementation","9":"category-brand-strategy","10":"category-problem-solving","11":"category-social-media","12":"tag-brand","13":"tag-brand-building","14":"tag-brand-school","15":"tag-branding","17":"tag-business-growth","18":"tag-free-replay","19":"tag-istock","20":"tag-julie-cottineau","21":"tag-pictures","22":"tag-small-business","23":"tag-video","24":"tag-visual-branding","25":"tag-webinar","26":"tag-word-of-eye"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/9186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=9186"}],"version-history":[{"count":1,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/9186\/revisions"}],"predecessor-version":[{"id":16312,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/9186\/revisions\/16312"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=9186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=9186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=9186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}