{"id":9673,"date":"2014-11-18T11:04:49","date_gmt":"2014-11-18T16:04:49","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=9673"},"modified":"2018-10-18T20:12:42","modified_gmt":"2018-10-18T20:12:42","slug":"viora-twisting-the-coffee-mug-for-a-better-sipping-experience","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brands-that-twist\/viora-twisting-the-coffee-mug-for-a-better-sipping-experience\/","title":{"rendered":"Viora: Twisting the Coffee Mug for a Better Sipping Experience"},"content":{"rendered":"

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If you thought there wasn\u2019t any more room in the coffee industry for another innovation, think again. Meet Viora<\/strong><\/a>.\u00a0Viora was developed when the founders expressed their personal dissatisfaction with the current coffee to-go experience and decided to do something about it. What was missing? The convenience of coffee on-the-run in a portable cup was lacking the tangible and sensuous experience of sipping from a ceramic mug.\u00a0 So they decided to solve this problem. The result? A TWIST on the blah, sensory-deprived, to-go paper cup lid to make it more like of an indulgent, sensuous experience like the Red Door Spa by Elizabeth Arden. \u00a0According to the product\u2019s website: \u201cthe Viora Lid drinks like a cup, unlocks flavor, and eliminates annoying splashes\u201d.<\/p>\n

Personal dissatisfaction breeds innovation. Notice your own frustrations and inspirations, and think, \u201cHow could I incorporate these lessons into my brand\u2019s experience?\u201d And remember \u2013 there\u2019s always room for a better, brighter and more efficient \u2013 everything.<\/p>\n

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Brand School, our highly effective, premier branding program,\u00a0will provide you the tools to create fresh ideas and help you see\u00a0ways your brand may be able to address an unmet need to make it easier for consumers to say “yes” to giving you a try.\u00a0\u00a0See if your business qualifies for our next semester HERE.<\/strong><\/a><\/p>\n

\"BT<\/a><\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n

“I learned a lot from Brand School. \u00a0It inspired me to think outside the box. I have a much deeper understanding of how to effectively build a brand.”<\/i>\u00a0– Mike Sass, Entrepreneur<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you thought there wasn\u2019t any more room in the coffee industry for another innovation, think again. Meet Viora.\u00a0Viora was developed when the founders expressed their personal dissatisfaction with the current coffee to-go experience and decided to do something about it. What was missing? The convenience of coffee on-the-run in a portable cup was lacking […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,50,38,63,341,96],"tags":[40,41,60,42,45,74,576,76,52,97,719],"class_list":["post-9673","post","type-post","status-publish","format-standard","category-brands-that-twist","category-entrepreneurs","category-generating-ideas","category-innovation","category-packaging-2","category-problem-solving","tag-brand","tag-brand-building","tag-brand-school","tag-branding","tag-brandtwist","tag-business","tag-coffee","tag-entrepreneur","tag-julie-cottineau","tag-product-innovation","tag-viora"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t