{"id":9696,"date":"2014-10-30T08:36:00","date_gmt":"2014-10-30T08:36:00","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=9696"},"modified":"2018-10-31T16:32:02","modified_gmt":"2018-10-31T16:32:02","slug":"a-tiffanys-twist-with-fare-halloween-pumpkins","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-implementation\/a-tiffanys-twist-with-fare-halloween-pumpkins\/","title":{"rendered":"A Tiffany’s Twist With FARE Halloween Pumpkins"},"content":{"rendered":"

\"tiffanypumpkin-\"<\/a><\/p>\n

Nonprofits and small businesses have big challenges getting brand attention. An innovative TWIST can go a long way toward getting your brand recognized and embraced.<\/p>\n

Take a look at this clever TWIST from nonprofit\u00a0FARE<\/a> <\/strong>(Food Allergy Research & Education nonprofit). Halloween is a particularly dangerous holiday for children with food allergies, so FARE found a clever way to get attention. Instead of simply broadcasting an awareness campaign, they added this TWIST: They used an iconic color to break through. They also drove engagement by inviting user participation.<\/p>\n

Families wishing to be identified as \u201cfood allergy friendly\u201d were invited to place a teal pumpkin on their doorstep or a computer print out on their window to identify their house as one that \u00a0hands out\u00a0 out allergy-safe treats like toys, puzzles, games, or books,<\/p>\n

They made it easy for kids to get involved by offering free downloads of promotional materials like pumpkin templates.<\/p>\n

While the teal pumpkin idea was not specifically influenced by Tiffany\u2019s (Teal has always been the identified color of food allergy awareness) We love the inspirational TWIST that a teal pumpkin is like a Tiffany\u2019s box, which means that when you see it, you immediately know something special awaits.<\/p>\n

What can your small business or non-profit TWIST with to create more impact and more engagement?<\/p>\n

At Brand School,\u00a0the premier brand-learning program for small businesses, nonprofits and entrepreneurs,\u00a0we don\u2019t simply teach you the brand facts; we invite you to become an active participant. You have access to an exclusive group of like-minded business owners who support and encourage one another.\u00a0Find out how your business can benefit from Brand School HERE.<\/a><\/strong><\/p>\n

\"BT<\/a><\/i><\/p>\n

“Brand School’s guidance and support has helped grow my business to new depths of expansion, creativity and financial worth… and\u00a0keep it growing and transforming to passionately share what I love with others.” –<\/i>\u00a0Deborah Coulter, deborahcoulterartflow.com<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Nonprofits and small businesses have big challenges getting brand attention. An innovative TWIST can go a long way toward getting your brand recognized and embraced. Take a look at this clever TWIST from nonprofit\u00a0FARE (Food Allergy Research & Education nonprofit). Halloween is a particularly dangerous holiday for children with food allergies, so FARE found a […]<\/p>\n","protected":false},"author":6,"featured_media":16824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,31],"tags":[40,41,60,42,45,80,721,722,723,52,54,724,725],"class_list":["post-9696","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brand-implementation","category-brands-that-twist","tag-brand","tag-brand-building","tag-brand-school","tag-branding","tag-brandtwist","tag-business-building","tag-facet","tag-fare","tag-holiday-marketing","tag-julie-cottineau","tag-marketing","tag-nonprofit","tag-tiffanys-co"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t