{"id":9696,"date":"2014-10-30T08:36:00","date_gmt":"2014-10-30T08:36:00","guid":{"rendered":"http:\/\/herculiz.com\/dev\/?p=9696"},"modified":"2018-10-31T16:32:02","modified_gmt":"2018-10-31T16:32:02","slug":"a-tiffanys-twist-with-fare-halloween-pumpkins","status":"publish","type":"post","link":"https:\/\/brandtwist.com\/blog\/brand-implementation\/a-tiffanys-twist-with-fare-halloween-pumpkins\/","title":{"rendered":"A Tiffany&#8217;s Twist With FARE Halloween Pumpkins"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/brandtwist.com\/?p=9696\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9711 aligncenter\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2014\/11\/tiffanypumpkin-.gif\" alt=\"tiffanypumpkin-\" width=\"671\" height=\"203\" \/><\/a><\/p>\n<p>Nonprofits and small businesses have big challenges getting brand attention. An innovative TWIST can go a long way toward getting your brand recognized and embraced.<\/p>\n<p>Take a look at this clever TWIST from nonprofit\u00a0<strong><a href=\"http:\/\/www.foodallergy.org\/\">FARE<\/a> <\/strong>(Food Allergy Research &amp; Education nonprofit). Halloween is a particularly dangerous holiday for children with food allergies, so FARE found a clever way to get attention. Instead of simply broadcasting an awareness campaign, they added this TWIST: They used an iconic color to break through. They also drove engagement by inviting user participation.<\/p>\n<p>Families wishing to be identified as \u201cfood allergy friendly\u201d were invited to place a teal pumpkin on their doorstep or a computer print out on their window to identify their house as one that \u00a0hands out\u00a0 out allergy-safe treats like toys, puzzles, games, or books,<\/p>\n<p>They made it easy for kids to get involved by offering free downloads of promotional materials like pumpkin templates.<\/p>\n<p>While the teal pumpkin idea was not specifically influenced by Tiffany\u2019s (Teal has always been the identified color of food allergy awareness) We love the inspirational TWIST that a teal pumpkin is like a Tiffany\u2019s box, which means that when you see it, you immediately know something special awaits.<\/p>\n<p>What can your small business or non-profit TWIST with to create more impact and more engagement?<\/p>\n<p>At Brand School,\u00a0the premier brand-learning program for small businesses, nonprofits and entrepreneurs,\u00a0we don\u2019t simply teach you the brand facts; we invite you to become an active participant. You have access to an exclusive group of like-minded business owners who support and encourage one another.\u00a0Find out how your business can benefit from Brand School <strong><a href=\"http:\/\/brandtwist.com\/\">HERE.<\/a><\/strong><\/p>\n<p><i><a href=\"http:\/\/brandtwist.com\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/brandtwist.com\/wp-content\/uploads\/2014\/03\/BT-BrandTwistSchoolLogosHSept27withTagline.jpg\" alt=\"BT BrandTwistSchoolLogosHSept27withTagline\" width=\"272\" height=\"116\" \/><\/a><\/i><\/p>\n<p><span style=\"color: #ba24a5;\"><i>&#8220;Brand School&#8217;s guidance and support has helped grow my business to new depths of expansion, creativity and financial worth&#8230; and\u00a0keep it growing and transforming to passionately share what I love with others.&#8221; &#8211;<\/i>\u00a0Deborah Coulter, deborahcoulterartflow.com<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nonprofits and small businesses have big challenges getting brand attention. An innovative TWIST can go a long way toward getting your brand recognized and embraced. Take a look at this clever TWIST from nonprofit\u00a0FARE (Food Allergy Research &amp; Education nonprofit). Halloween is a particularly dangerous holiday for children with food allergies, so FARE found a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":16824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,31],"tags":[40,41,60,42,45,80,721,722,723,52,54,724,725],"class_list":{"0":"post-9696","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-implementation","8":"category-brands-that-twist","9":"tag-brand","10":"tag-brand-building","11":"tag-brand-school","12":"tag-branding","13":"tag-brandtwist","14":"tag-business-building","15":"tag-facet","16":"tag-fare","17":"tag-holiday-marketing","18":"tag-julie-cottineau","19":"tag-marketing","20":"tag-nonprofit","21":"tag-tiffanys-co"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/9696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/comments?post=9696"}],"version-history":[{"count":2,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/9696\/revisions"}],"predecessor-version":[{"id":16819,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/posts\/9696\/revisions\/16819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media\/16824"}],"wp:attachment":[{"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/media?parent=9696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/categories?post=9696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandtwist.com\/blog\/wp-json\/wp\/v2\/tags?post=9696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}