The International Association of Business Communicators (IABC) is a worldwide learning community for professionals committed to improving the effectiveness of organizations through strategic communication. Julie shared her experiences in Leveraging Social Media to Enhance the Brand. She talked about best practices and challenges in this medium and shared some of Virgin’s approaches across their different businesses.

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Julie
Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.

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