Every business knows that the best customer is a happy customer. They return, bring their friends and family, and deliver free advertising via word of mouth and social media. Columbia Professor Berndt Schmitt presents his latest book, which offers approaches to turning a casual customer into a committed fan. Join Julie for a special panel discussion on the topic.

 

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Julie
Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.

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