Hi There. It’s been a while since I posted. Sorry. But frankly not too much caught my order_bottleattention this summer…until this.

A bottled water named Fred.

Cool packaging, clean, minimalist…and of course the name.

The bottle was first brought to my attention by my husband, Fred (no relation to the water).

Maybe that’s what caught my eye at first, but on closer inspection I liked the whole package.

You can find out more about Fred (the water) here.


I love the headline “Fortified with Irony.”

I like the simplicity, the personalization. I find it well..refreshing.

Definitely something we could all use in this 100 degree summer.

That’s my point of view. What’s your twist?

Have you seen this product? What do you think?

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Julie
Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.