Earlier this week I blogged about Bad Brand Neighbors.
Thank you to one of my readers (Anne) who sent in this great example.
Her local bakery in Williamsburg offers both bread and comic booklets.
Feels like a slightly strange combination.
That’s my point of view. What’s your twist?
Is this a good brand pairing?
Also in Williamsburg – this is the worst! Bread and mortuary services.
http://www.mightysweet.com/mesohungry/2009/08/19/il-fornaretto-bread-at-the-tombstone-store/
I live around the corner from that comic book store and it’s one of my favorite little quirks in Williamsburg. It’s a legacy sign from the previous family bread business that had been there for generations. They don’t sell anything but comic books now, but I’ve always thought the nod to the old Italian hood was quite sweet.
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