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We are happy to share with you BrandTwist guest blog posts from innovative entrepreneurs and business owners that graciously share their business-building tips and takeaways AND have generously made exclusive offers available to Friends of BrandTwist. These articles, products and discounts are designed to help your business spring into action now that the warmer weather is (nearly) here.

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Solving a personal problem can lead to powerful innovation. Tired of winter snow and slush ruining your boots?  Cassandra Droogan, Founder & President, PYSIS Inc took her inspiration from her father’s galoshes and created an exciting new product with a TWIST. Read her guest post HERE – it might inspire you to pursue that idea you’ve been musing about. And make sure you see her special April offer for BrandTwist readers – you and your shoes will be ready for April showers.

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Finding the balance between your business’ visual and verbal communication is essential to presenting a solid brand identity and building consumer comfort and loyalty.  But how do you know which “tone” defines your type of business? You’ll find all the answers in this free webcast replay from BrandTwist Founder & CEO Julie Cottineau and Rebecca Swift, Head of Creative Planning at iStock: “The Ying and Yang of Powerful Brand Stories,” all about visual and verbal branding. PLUS receive 10% discount on any of IStock credit packs for friends of BrandTwist. checkout. Promo expires March 31, 2014.  Webcast replay and promo code HERE.

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Did you know that when people Google your name, LinkedIn is one of the highest ranked sites? Do you want to know you how you can get more for your business out of one of the largest job searching and business networking, marketing and branding sites in the world? In this series on Linkedin, guest blogger, Leslie Hughes, Principal of PUNCH!media, Professor of Social Media and corporate trainer, shares her insider tips. Catch Leslie’s Linkedin tips and info. about her SPECIAL OFFER for Friends of BrandTwist HERE.

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How do you distinguish your brand and its products and services in a competitive market? One way is to develop a “video brand bumper” that accompanies your every presentation, video, or workshop.  Read Dr. Marina Kostina’s, co-founder of Bookphoria, guest post HERE. In it, she shares with you more about what a video brand bumper is, why every author, speaker and expert needs one, and a 3-step process to develop an effective bumper for your brand – and take advantage of their offer for a free consultation.

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BrandTwist ‘s Julie Cottineau had the good fortune of working at Virgin as VP of Brand for North America for five years and during this time she gained invaluable insight into best practices in branding, marketing, and corporate culture. Whether you are a corporate CEO or a recent grad just starting out your career, these tips are designed to help you learn from one of the best-loved brands on the planet, and one of its most successful entrepreneurs. Each tip contains valuable lessons from Virgin and food-for-thought for your own business. Receive our “Brand Like a Billionaire: 5 Tips I learned from Richard Branson” when you join for our email list HERE.

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Looking forward to summer? As you plan your fun in the sun, make sure to make some plans for your Brand too. Take advantage of the longer days of summer to re-energize your business with Brand School Summer Session.

This is a streamlined version of Brand School Master Class where you get the best of the Master Class core principles in less time so you can hit the ground running in the fall for better business results. Attract more profitable and loyal customers, tighten your brand story, create a more professional and distinctive brand… and more!  Enrolling now. Find out how to grab your seat HERE.

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Julie
Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.

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