Small Business Brand TWISTS – Dr. Tim Aquatics

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Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....

What’s My TWIST? Unexpected experts can help your brand.

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Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...

A TWIST On Graduation Gifts

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It’s graduation season! That means that some will be sending off their children to college, some will be going to college, and the rest...

Small Business TWISTS – Rey Insurance Agency

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Brand School Alumni, Linda Rey, has a family-owned insurance agency that celebrates its roots in the community. This includes a unique TWIST of sending...

How to Twist Outside the Box This Father’s Day

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Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is,...

Just Twist Now – Quick Twist Video #6

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  . . . . . . . . . . . Julie Cottineau, BrandTwist and Brand School founder, and author of TWIST, shares the important...

Live Your Twist – Quick Twist Video #5

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  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...

The Virgin Twist – Quick Twist Video #4

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  . . . . . . . . . . . How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a...

Celebrate the Modern Dad with a TWIST

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The modern dad is different than the stereotypical dad of times past. The new age father ditches the stern authority figure and involves himself...