Transcend the Ordinary and Rise Above Your Competition

Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

Why Brands Like American Girl Build Fans Not Customers

Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

5 Favorite French Brands

In honor of Bastille Day and the French, here's my take on some favorite French brands.1. LacosteLast week's Wimbledon men's final really brought this...

Can You Name These Red, White and Blue Brands?

Can you name all 38 Red, White and Blue Brands in the Brand Star pictured above? Scroll down for the answer. Wishing everyone a happy, safe,...

Twist Your Brand For New Ideas

Let’s not kid ourselves. Branding is tough. There are so many competing brands and messages, it’s can be hard to capture a consumer’s attention...

Favorite Summer Brands

It finally feels like summer. Sunny skies (mostly) and warm nights with gentle breezes. It’s time to celebrate the brands that make summer...well feel like...

Small Business TWISTS – Rey Insurance Agency

Brand School Alumni, Linda Rey, has a family-owned insurance agency that celebrates its roots in the community. This includes a unique TWIST of sending...

Small Business Brand TWISTS – Dr. Tim Aquatics

Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....

Build Your Business – Exclusive Offers for BrandTwist Friends!

We are happy to share with you BrandTwist guest blog posts from innovative entrepreneurs and business owners that graciously share their business-building tips and takeaways AND have...

How to Twist Outside the Box This Father’s Day

Everyone understands the annual struggle of finding the perfect gift for dad on Father’s day. No matter what kind of person your dad is,...

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