Favorite Brands

Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...

Brand R.I.P. 2009 saw the demise of some venerable brands (Circuit CIty, Max Factor, Saturn). Read here for a longer list. What brand would you miss...

It finally feels like summer. Sunny skies (mostly) and warm nights with gentle breezes. It’s time to celebrate the brands that make summer...well feel like...

We are happy to share with you BrandTwist guest blog posts from innovative entrepreneurs and business owners that graciously share their business-building tips and takeaways AND have...

Brand School Alumni, Linda Rey, has a family-owned insurance agency that celebrates its roots in the community. This includes a unique TWIST of sending...

In honor of Bastille Day and the French, here's my take on some favorite French brands.1. LacosteLast week's Wimbledon men's final really brought this...

This post is part of our series, "Thirteen Tips For Stronger Branding." See the rest of the series HERE. en·gage  v. en·gaged, en·gag·ing, en·gag·es 1. To involve oneself or become occupied;...

  . . . . . . . . . . . Julie Cottineau, BrandTwist and Brand School founder, and author of TWIST, shares the important...

Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

Today is my birthday. Rather than focus on the fact that I am another year older, and freaking out about the passage of time etc....