Five Brand-Marvelous Ideas for Mother’s Day

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It can be challenging to come up with a gift idea that is thoughtful, meaningful, fun and unique for mom on Mother's Day. We're...

Favorite Summer Brands

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It finally feels like summer. Sunny skies (mostly) and warm nights with gentle breezes. It’s time to celebrate the brands that make summer...well feel like...

March Madness – Instant Replay

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This webinar series replay offer has expired. Sign up to receive our email to stay up-to-date on more  free webinars, replays and additional tools...

Can You Name These Red, White and Blue Brands?

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Can you name all 38 Red, White and Blue Brands in the Brand Star pictured above? Scroll down for the answer. Wishing everyone a happy, safe,...

Just Twist Now – Quick Twist Video #6

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  . . . . . . . . . . . Julie Cottineau, BrandTwist and Brand School founder, and author of TWIST, shares the important...

Why Brands Like American Girl Build Fans Not Customers

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Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

The Pet Rock and other Favorite 70’s Brands

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Today is my birthday. Rather than focus on the fact that I am another year older, and freaking out about the passage of time etc....

The Virgin Twist – Quick Twist Video #4

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  . . . . . . . . . . . How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a...

A TWIST On Graduation Gifts

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It’s graduation season! That means that some will be sending off their children to college, some will be going to college, and the rest...

How to Create Brand Ambassadors

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“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson Great brands change people’s lives. They make it easier to get things done, open...