The Virgin Twist – Quick Twist Video #4

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  . . . . . . . . . . . How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a...

The Tattoo Test: Measuring Brand Passion

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People often ask me how do you measure consumer's connection to a brand? Is there some research metric that captures a level of engagement, likelihood...

Can You Name These Red, White and Blue Brands?

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Can you name all 38 Red, White and Blue Brands in the Brand Star pictured above? Scroll down for the answer. Wishing everyone a happy, safe,...

Small Business Brand TWISTS – Dr. Tim Aquatics

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Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....

The Pet Rock and other Favorite 70’s Brands

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Today is my birthday. Rather than focus on the fact that I am another year older, and freaking out about the passage of time etc....

Transcend the Ordinary and Rise Above Your Competition

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Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

Six Brand-tastic Ideas for Father’s Day

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It can be challenging to come up with a gift idea that will be an exciting, original home run  for dad on Father's Day....

QuickTwist

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Brand R.I.P. 2009 saw the demise of some venerable brands (Circuit CIty, Max Factor, Saturn). Read here for a longer list. What brand would you miss...

Why Every Touch Point Matters in Your Brand

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One of the things I love about BrandTwist Brand Safaris is we get to experience first hand many different touch points and then TWIST...

Walk Your Talk by Living Your Brand Promise Every Day

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Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...