5 Father’s Day Gifts With a TWIST

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Now, more than ever, it's time to let the people we love know how much they mean to us. Show the father figures in...

Doing Good with a TWIST

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Recently, we expressed our gratitude for an amazing year by pledging to donate $1,000 to 10 charities that were important to our TWIST community....

4 Tips to Put a TWIST on Black Friday

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Later this week millions of Americans will be emerging from their Thanksgiving food comas and licking their lips in anticipation of the deals on...

The real “owner” of your brand – is your target

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Brands are  relationships. And like romantic relationships, they are only healthy when you are in one with someone who really values what you have...

Why Brands Like American Girl Build Fans Not Customers

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Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

How to Create Brand Ambassadors

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“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson Great brands change people’s lives. They make it easier to get things done, open...

Why Every Touch Point Matters in Your Brand

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One of the things I love about BrandTwist Brand Safaris is we get to experience first hand many different touch points and then TWIST...

Walk Your Talk by Living Your Brand Promise Every Day

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Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...

Transcend the Ordinary and Rise Above Your Competition

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Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

Get Out From Behind Your Desk – Go Experience Brands

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Are you experiencing the world through your computer or phone screen?  As a small business owner or entrepreneur, you need to hit the streets,...