Why Every Touch Point Matters in Your Brand
One of the things I love about BrandTwist Brand Safaris is we get to experience first hand many different touch points and then TWIST...
Walk Your Talk by Living Your Brand Promise Every Day
Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...
Transcend the Ordinary and Rise Above Your Competition
Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...
Small Business Brand TWISTS – Dr. Tim Aquatics
Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....
What’s My TWIST? Unexpected experts can help your brand.
Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...
How to Represent Your Brand at Big Events
In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...
Performance Wear with a Laid Back TWIST
Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a...
BrandTwist’s Julie Cottineau on HispanicMPR.com
In this interview for the Hispanic Marketing & Public Relations website host Elena del Valle discusses how you can TWIST to build a power brand with...
How Twists Grow Business
This is a replay of Julie Cottineau's webinar presented to UPenn students and alumni on how to use branding to grow business. A lively...
A Sipping Selfie TWIST
Selfies are how Millennials share their lives - and normally this is a “commercial free” zone – but how can brands add just the...