Brand Fit and Stretch

Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong! The Metropolitan Opera continues its 10-year tradition...

BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson's Virgin, author of "TWIST: How Fresh Perspectives Build Breakthrough Brands" and Westchester,...

  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...

Many non-profits rely on volunteers – but some actions, like giving blood, require a temporarily unpleasant experience to contribute to long term benefits. The Australian...

“Keep your eyes on the road and your hands on the wheel” - good advice for drivers, but when you’ve got kids in the...

Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...

Book trailers bring big business. These video spots don’t stand out for their star-power alone, but for their formal inventiveness and willingness to take risks...

I was so pleased to have been invited to present "How To Build an Innovative Brand" to the NJ Chapter of MENG (Marketing Executives Networking Group). This...

"I'M NOT A BUSINESSMAN/I'M A BUSINESS, MAN!" - Jay-Z Jay-Z got it right. That's what personal branding is all about. It's not only your commercial brand that...

This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a...