Opera With A More Approachable TWIST

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Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong! The Metropolitan Opera continues its 10-year tradition...

Twist Your Brand – Grow Your Business

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BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson's Virgin, author of "TWIST: How Fresh Perspectives Build Breakthrough Brands" and Westchester,...

Live Your Twist – Quick Twist Video #5

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  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...

A Sweet Twist That Delivers Results

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Many non-profits rely on volunteers – but some actions, like giving blood, require a temporarily unpleasant experience to contribute to long term benefits. The Australian...

Sneezing on the Go with a Twist

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“Keep your eyes on the road and your hands on the wheel” - good advice for drivers, but when you’ve got kids in the...

Innovative Connecting at 35,000 Feet

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Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...

Twisting Book Trailers to Boost Any Business

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Book trailers bring big business. These video spots don’t stand out for their star-power alone, but for their formal inventiveness and willingness to take risks...

How to Build an Innovative Brand – MENG

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I was so pleased to have been invited to present "How To Build an Innovative Brand" to the NJ Chapter of MENG (Marketing Executives Networking Group). This...

The Brand of YOU

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"I'M NOT A BUSINESSMAN/I'M A BUSINESS, MAN!" - Jay-Z Jay-Z got it right. That's what personal branding is all about. It's not only your commercial brand that...

Your Brand Needs a Gift Guide

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This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a...