I was so pleased to have been invited to present “How To Build an Innovative Brand” to the NJ Chapter of MENG (Marketing Executives Networking Group). This was an energetic, hands-on workshop where business owners and entrepreneurs learned how to use lateral thinking to twist their brands with other successful brands and arrive at creative and inspiring ideas to keep their brands and businesses fresh and reach more customers.
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Everyone was engaged and eagerly participating. The afternoon was productive and fun and I am grateful for the opportunity to share and receive creative ideas with so many enthusiastic participants.
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You can read an insightful summary of the afternoon, including the top pointers, lessons and action steps in this OnDEMAND CMO blog post, “How to build an innovative brand” HERE.
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