Brand Fit and Stretch

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #8: FIND MOMENTS THAT MATTER Many marketers...

Here's a way to make tedious holiday shopping a bit more palatable. While your trudging around the malls and stores this holiday season,  don't look it...

“The apparel world is littered with companies who ruined their businesses trying to change their image and reach a different customer.” - Gerald Barnes, the...

I love this sign. It's in a strip mall right near where I go to Jenny Craig. I believe brands should diversify. But this one just seems...