Promoting Pet Adoption With a Tennis Twist

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Stray dogs are problem the world over. Shelters are overflowing and animal rescue organizations are desperate to find ways to increase pet adoptions. How...

The Pocket Dial: An iPhone and Fashion Twist

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Love your phone, but don't know where to put it when you're dressed for a nice evening out? Women can stash their phones in...

A Sweet Twist That Delivers Results

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Many non-profits rely on volunteers – but some actions, like giving blood, require a temporarily unpleasant experience to contribute to long term benefits. The Australian...

Twisting Luxury and Mass Market Fashion Brands

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Today, the luxury fashion market is facing many challenges – as many business are. Mass brands are growing in reach and competing with Luxury...

Innovative Connecting at 35,000 Feet

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Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...

Grab a Branding Buddy This Winter

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Winter can be a tough time to get creative During the winter you can really start to feel cooped up. (Most West Coasters need not...

Twist Your Brand For New Ideas

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Let’s not kid ourselves. Branding is tough. There are so many competing brands and messages, it’s can be hard to capture a consumer’s attention...

Hone Your Elevator Pitch

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This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP # 10: HONE YOUR ELEVATOR PITCH  No...

It’s Getting Blurry Out There

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In this new era of fluid collaboration and two way conversations enabled by social media  the lines between sponsors and content have become increasingly...

Google Celebrates Popeye’s Creator

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You may have noticed this Google doodle of Popeye today.  It's in celebration of Popeye's creator E.C. Segar's birthday (born 115 years ago). I'ts interesting to...