An Airport TWIST Makes Wait Time More Fun
Today's traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty...
Promoting Pet Adoption With a Tennis Twist
Stray dogs are problem the world over. Shelters are overflowing and animal rescue organizations are desperate to find ways to increase pet adoptions. How...
The Pocket Dial: An iPhone and Fashion Twist
Love your phone, but don't know where to put it when you're dressed for a nice evening out? Women can stash their phones in...
A Sweet Twist That Delivers Results
Many non-profits rely on volunteers – but some actions, like giving blood, require a temporarily unpleasant experience to contribute to long term benefits.
The Australian...
Twisting Luxury and Mass Market Fashion Brands
Today, the luxury fashion market is facing many challenges – as many business are. Mass brands are growing in reach and competing with Luxury...
Innovative Connecting at 35,000 Feet
Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...
Grab a Branding Buddy This Winter
Winter can be a tough time to get creative
During the winter you can really start to feel cooped up. (Most West Coasters need not...
Twist Your Brand For New Ideas
Let’s not kid ourselves. Branding is tough.
There are so many competing brands and messages, it’s can be hard to capture a consumer’s attention...
Hone Your Elevator Pitch
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP # 10: HONE YOUR ELEVATOR PITCH
No...
It’s Getting Blurry Out There
In this new era of fluid collaboration and two way conversations enabled by social media the lines between sponsors and content have become increasingly...