Hone Your Elevator Pitch

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP # 10: HONE YOUR ELEVATOR PITCH  No...

Twist Your Brand For New Ideas

Let’s not kid ourselves. Branding is tough. There are so many competing brands and messages, it’s can be hard to capture a consumer’s attention...

A Sweet Twist That Delivers Results

Many non-profits rely on volunteers – but some actions, like giving blood, require a temporarily unpleasant experience to contribute to long term benefits. The Australian...

TWISTING to Help Causes Succeed on Selfish Giving Podcast

BrandTwist Founder & CEO, Founderj of BrandSchoolOnline.com and author to "TWIST: How Fresh Perspectives Build Breakthrough Brands" is the featured guest on CauseTalk Radio,...

Twisting Luxury and Mass Market Fashion Brands

Today, the luxury fashion market is facing many challenges – as many business are. Mass brands are growing in reach and competing with Luxury...

Promoting Pet Adoption With a Tennis Twist

Stray dogs are problem the world over. Shelters are overflowing and animal rescue organizations are desperate to find ways to increase pet adoptions. How...

Google Celebrates Popeye’s Creator

You may have noticed this Google doodle of Popeye today.  It's in celebration of Popeye's creator E.C. Segar's birthday (born 115 years ago). I'ts interesting to...

Innovative Connecting at 35,000 Feet

Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...

The Pocket Dial: An iPhone and Fashion Twist

Love your phone, but don't know where to put it when you're dressed for a nice evening out? Women can stash their phones in...

It’s Getting Blurry Out There

In this new era of fluid collaboration and two way conversations enabled by social media  the lines between sponsors and content have become increasingly...

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