A Travel Tuck-in Twist for Kids

It's never easy traveling with kids and as more people are living mobile lives, traveling with kids for business or for pleasure is becoming...

New Twist on Food Delivery

Food delivery is not a new concept. Internet based delivery services such as Grubhub and Seamless have even taken food delivery a step further...

Branding vs. Advertising: Know the Difference to Grow

A common marketing gap is the failure to understand the difference between branding and advertising. In this  guest post Chris Garrett illustrates how knowing the...

Unisource Inaugural Strategic Branding Conference: Hotel, Lodging, Hospitality

I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School...

Dutch Bros. Coffee: Brewers of Brand Personality

The Dutch Bros. brand has built a solid and enthusiastic customer base and gives takeaways that any business can start using to build up...

How Uniforms Influence Employees and Their Company Brand

In this entry, How Uniforms Influence Employees and Their Company Brand, Jennifer Busch, explains how uniforms play an important role in not only influencing customer...

“You Know Everybody! A Career Girl’s Guide to Building a Network...

I'm thrilled to be featured in Marcy Twete's new book, You Know Everybody! A Career Girl's Guide to Building a Network That Works. Each week this summer...

Agency vs. Client: What’s the Best Fit For You?

This post, Agency vs. Client: What's the Best Fit For You? is another in our series providing insight and action steps for those seeking...

How Lululemon Athletica Stretches its Brand Touchpoints

Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...

Hop to It… For Better Branding

What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...

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