The Most Important Person in Your Company?
Who is the most important person in your company?
Hint: It’s not the CEO, the CFO or even the CMO.
It’s the receptionist.
Come again? You heard...
What Your Holiday Card Says About Your Brand
'Ti's the season to send tidings of comfort and joy.
Many companies engage in the practice of sending holiday greetings (print or increasingly emails) to...
Twipple: Using Twitter to Ripple Human Kindness
I recently discovered twipple, a movement that uses Twitter to spread and encourage random acts of kindness.
Here's a short video about twipple featuring Cunning Creative...
Do No Harm?
Someone said to me recently (only half jokingly) that the definition of “great service” is when nothing goes wrong. I chuckled along at the...
A Museum With a Take Me Home TWIST
What’s the cardinal rule at any museum? Don’t touch the artwork! Now the Jewish Museum's "Take Me (I'm Yours) exhibit TWISTS this convention by engaging visitors as...
Unisource Inaugural Strategic Branding Conference: Hotel, Lodging, Hospitality
I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School...
Branding vs. Advertising: Know the Difference to Grow
A common marketing gap is the failure to understand the difference between branding and advertising. In this guest post Chris Garrett illustrates how knowing the...
Fundraising With an Interactive Twist
Charities have to constantly ask people to take time out of their routine, reach into their pockets, phone in, mail in, or go on line...
A Travel Tuck-in Twist for Kids
It's never easy traveling with kids and as more people are living mobile lives, traveling with kids for business or for pleasure is becoming...
“You Know Everybody! A Career Girl’s Guide to Building a Network...
I'm thrilled to be featured in Marcy Twete's new book, You Know Everybody! A Career Girl's Guide to Building a Network That Works. Each week this summer...