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It’s never easy traveling with kids and as more people are living mobile lives, traveling with kids for business or for pleasure is becoming more common. Soothing a travel-weary child in a strange environment at the end of a busy day can be a real challenge. Hotels offer specialized turndown services for adults – why not do the same for children?  Many hotels now are.

What if you took a hotel and TWISTED it with a soothing brand like Mother Goose? You’d have a smiling, sleepy child – and content parents.

Hilton Waikoloa Village is TWISTING bedtime with local culture by offering flashcards with stories of Pele, the goddess of volcanoes and creator of the Hawaiian Islands. Others provide in-person experiences like RiverPlace‘s special delivery from the “Bedtime Butler” who shows up with hot chocolate and stuffed animals. Still others go way out like Ritz-Carlton on Amelia Island, Florida where actors complete with a real macaw, cookies and milk, and a pretend treasure chest visit the room to tell stories of the island’s buccaneer history.

Hotels are catering to the whole family, providing special amenities to make children’s stay more enjoyable and parent’s time stress-free.

Innovative touch points can have a lasting impact and make a difference in your customer’s experience of your business. What are your brand’s opportunities to surprise and delight?

Brand School’s Faculty give you the tools you need to effectively reach your customer and create strong connections. See more of what Brand School can do for your business HERE.

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“I learned an immense amount from Brand School. It was wonderful to receive lessons from an experienced teacher that directly applied to my business.” – Liz Osting, Founder Herculiz Design

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.

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