Miki Agrawal not only wants to change how the world thinks about women’s periods, but she wants to liberate women from the constraints of that “time of month”– and she’s doing it one panty at a time.
Ms. Agrawal is CEO and co-founder of THINX, women’s underwear that also doubles as feminine pads.
THINX panties took the practical need for protection (Stayfree pads) and TWISTED it with the sensual way every woman loves to feel (Victoria’s Secret) and created THINX – stylish, comfortable underwear that offers an added layer of protection so women can do more, worry less and feel better about themselves.
One simple TWIST can make a big impact. For every panty sold, one is donated to a women in developing countries to help her live a more productive life without the stigma and encumbrance of lack of supplies.
And by taking something that is a universal need but has traditionally been taboo and addressing it in the open, THINX has become more than a practical product – they symbolize female empowerment and freedom.
What are your customers thinking about – but no one is addressing head on? Let them know you understand and want to help. Your customers will show their appreciationby becoming strong brand advocates.
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