Lost or stolen luggage is a common problem that plagues thousands of travelers all over the world. Finally, Smart-Unit has TWISTED ordinary luggage with GPS tracking (think WAZE) to create the first anti-theft luggage tracker in the world.

The makers of Smart-Unit knew what kept their target market up at night – worrying about their missing personal belongings. They saw a gap and filled a need.

Fresh ideas come from taking a look at old problems and applying new TWISTs to your product or service to make your customers lives better. It often involves applying technology from one category and leveraging it in unexpected ways in another.

What brand or technology innovation from another category can your business TWIST with to deliver a better experience?

Brand School gives you the tools to deliver fresh TWISTS and more of what your customers are looking for. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.





“Working with Brand School … opens up so many doors and affects so many areas of  your business – an invaluable experience.” – Sarah Hinawi, Executive Director, Purpl  Center for Learning and Innovation


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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


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