It’s Getting Blurry Out There

In this new era of fluid collaboration and two way conversations enabled by social media  the lines between sponsors and content have become increasingly...

Google and Sesame Street…Who’s Next?

Yesterday it was Big Bird. Today it's Cookie Monster. Happy 40th Sesame Street! Wonder who's next... What's your twist? Is this an effective brand partnership?

Why Brands Like American Girl Build Fans Not Customers

Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

Grab a Branding Buddy This Winter

Winter can be a tough time to get creative During the winter you can really start to feel cooped up. (Most West Coasters need not...

A Sweet Twist That Delivers Results

Many non-profits rely on volunteers – but some actions, like giving blood, require a temporarily unpleasant experience to contribute to long term benefits. The Australian...

Hone Your Elevator Pitch

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP # 10: HONE YOUR ELEVATOR PITCH  No...

Innovative Connecting at 35,000 Feet

Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...

Sesame Street Turns 40, and Google Celebrates

This image caught my eye this morning. I love it. And I love that it's not over-explained. The cropping and the subtly just draw you right in. I...

Twisting Luxury and Mass Market Fashion Brands

Today, the luxury fashion market is facing many challenges – as many business are. Mass brands are growing in reach and competing with Luxury...

The Pocket Dial: An iPhone and Fashion Twist

Love your phone, but don't know where to put it when you're dressed for a nice evening out? Women can stash their phones in...