Love YOUR Brand

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I officially declare February the month to LOVE YOUR BRAND! Taking care of YOUR brand helps you do a better job for your clients....

Innovative Connecting at 35,000 Feet

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Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...

Twisting Luxury and Mass Market Fashion Brands

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Today, the luxury fashion market is facing many challenges – as many business are. Mass brands are growing in reach and competing with Luxury...

Bert and Ernie Rock Google!

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In case you missed it. The celebration continues. Miss Piggy are you next? What's your twist? Will we being seeing that fabulous pig and her beloved Kermy?

How to Represent Your Brand at Big Events

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In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...

It’s Getting Blurry Out There

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In this new era of fluid collaboration and two way conversations enabled by social media  the lines between sponsors and content have become increasingly...

Why Brands Like American Girl Build Fans Not Customers

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Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

A Sweet Twist That Delivers Results

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Many non-profits rely on volunteers – but some actions, like giving blood, require a temporarily unpleasant experience to contribute to long term benefits. The Australian...

Promoting Pet Adoption With a Tennis Twist

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Stray dogs are problem the world over. Shelters are overflowing and animal rescue organizations are desperate to find ways to increase pet adoptions. How...

Celebrating Brand School Faculty & Their Magical TWISTS

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In honor of Teacher Appreciation Week, we’re spotlighting Brand School’s Fabulous Faculty! They are successful business owners who share their deep subject matter expertise...