Brand Partnerships

You may have noticed this Google doodle of Popeye today.  It's in celebration of Popeye's creator E.C. Segar's birthday (born 115 years ago). I'ts interesting to...

Yesterday it was Big Bird. Today it's Cookie Monster. Happy 40th Sesame Street! Wonder who's next... What's your twist? Is this an effective brand partnership?

Great partnership between Google and Sesame Street. Multiple executions ...but still  fresh each time. In case you missed him, Elmo. In all his vibrating glory. And here's the ensemble,...

In this new era of fluid collaboration and two way conversations enabled by social media  the lines between sponsors and content have become increasingly...

Today's traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty...

Stray dogs are problem the world over. Shelters are overflowing and animal rescue organizations are desperate to find ways to increase pet adoptions. How...

In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...

This image caught my eye this morning. I love it. And I love that it's not over-explained. The cropping and the subtly just draw you right in. I...

Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...

BrandTwist Founder & CEO, Founderj of BrandSchoolOnline.com and author to "TWIST: How Fresh Perspectives Build Breakthrough Brands" is the featured guest on CauseTalk Radio,...