Twisting Luxury and Mass Market Fashion Brands
Today, the luxury fashion market is facing many challenges – as many business are. Mass brands are growing in reach and competing with Luxury...
Why Brands Like American Girl Build Fans Not Customers
Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...
Celebrating Brand School Faculty & Their Magical TWISTS
In honor of Teacher Appreciation Week, we’re spotlighting Brand School’s Fabulous Faculty! They are successful business owners who share their deep subject matter expertise...
QuickTwist
Great partnership between Google and Sesame Street.
Multiple executions ...but still fresh each time.
In case you missed him, Elmo. In all his vibrating glory.
And here's the ensemble,...
It’s Getting Blurry Out There
In this new era of fluid collaboration and two way conversations enabled by social media the lines between sponsors and content have become increasingly...
How to Represent Your Brand at Big Events
In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...
Bert and Ernie Rock Google!
In case you missed it.
The celebration continues.
Miss Piggy are you next?
What's your twist?
Will we being seeing that fabulous pig and her beloved Kermy?
Hone Your Elevator Pitch
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP # 10: HONE YOUR ELEVATOR PITCH
No...
A Sweet Twist That Delivers Results
Many non-profits rely on volunteers – but some actions, like giving blood, require a temporarily unpleasant experience to contribute to long term benefits.
The Australian...
Promoting Pet Adoption With a Tennis Twist
Stray dogs are problem the world over. Shelters are overflowing and animal rescue organizations are desperate to find ways to increase pet adoptions. How...