Bert and Ernie Rock Google!

In case you missed it. The celebration continues. Miss Piggy are you next? What's your twist? Will we being seeing that fabulous pig and her beloved Kermy?

Grab a Branding Buddy This Winter

Winter can be a tough time to get creative During the winter you can really start to feel cooped up. (Most West Coasters need not...

Why Brands Like American Girl Build Fans Not Customers

Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

TWISTING to Help Causes Succeed on Selfish Giving Podcast

BrandTwist Founder & CEO, Founderj of BrandSchoolOnline.com and author to "TWIST: How Fresh Perspectives Build Breakthrough Brands" is the featured guest on CauseTalk Radio,...

An Airport TWIST Makes Wait Time More Fun

Today's traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty...

Hone Your Elevator Pitch

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP # 10: HONE YOUR ELEVATOR PITCH  No...

Google Celebrates Popeye’s Creator

You may have noticed this Google doodle of Popeye today.  It's in celebration of Popeye's creator E.C. Segar's birthday (born 115 years ago). I'ts interesting to...

Twisting Luxury and Mass Market Fashion Brands

Today, the luxury fashion market is facing many challenges – as many business are. Mass brands are growing in reach and competing with Luxury...

Google and Sesame Street…Who’s Next?

Yesterday it was Big Bird. Today it's Cookie Monster. Happy 40th Sesame Street! Wonder who's next... What's your twist? Is this an effective brand partnership?

Recent Posts