Skin care meets Technology, what a TWIST!
This entry welcomes a guest blogger, 2018 summer intern Alexa Reith.
Going through the teenage years is hard enough but having to deal with acne...
A Sweet Twist That Delivers Results
Many non-profits rely on volunteers – but some actions, like giving blood, require a temporarily unpleasant experience to contribute to long term benefits.
The Australian...
Love YOUR Brand
I officially declare February the month to LOVE YOUR BRAND!
Taking care of YOUR brand helps you do a better job for your clients....
Live Your Twist – Quick Twist Video #5
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Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...
Get Out From Behind Your Desk – Go Experience Brands
Are you experiencing the world through your computer or phone screen? As a small business owner or entrepreneur, you need to hit the streets,...
Brand Schizophrenia?
I love this sign.
It's in a strip mall right near where I go to Jenny Craig.
I believe brands should diversify.
But this one just seems...
Your Brand Needs a Gift Guide
This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a...
Innovative Connecting at 35,000 Feet
Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...
Opera With A More Approachable TWIST
Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong!
The Metropolitan Opera continues its 10-year tradition...
Why Brands Like American Girl Build Fans Not Customers
Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...