Brand Fit and Stretch

Here's a way to make tedious holiday shopping a bit more palatable. While your trudging around the malls and stores this holiday season,  don't look it...

This entry welcomes a guest blogger, 2018 summer intern Alexa Reith.  Going through the teenage years is hard enough but having to deal with acne...

Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...

I love this sign. It's in a strip mall right near where I go to Jenny Craig. I believe brands should diversify. But this one just seems...

I was so pleased to have been invited to present "How To Build an Innovative Brand" to the NJ Chapter of MENG (Marketing Executives Networking Group). This...

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #8: FIND MOMENTS THAT MATTER Many marketers...

This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a...

Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong! The Metropolitan Opera continues its 10-year tradition...

Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...