Love YOUR Brand

0
I officially declare February the month to LOVE YOUR BRAND! Taking care of YOUR brand helps you do a better job for your clients....

Twist Your Brand – Grow Your Business

0
BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson's Virgin, author of "TWIST: How Fresh Perspectives Build Breakthrough Brands" and Westchester,...

Sneezing on the Go with a Twist

1
“Keep your eyes on the road and your hands on the wheel” - good advice for drivers, but when you’ve got kids in the...

Why Brands Like American Girl Build Fans Not Customers

0
Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

Skin care meets Technology, what a TWIST!

0
This entry welcomes a guest blogger, 2018 summer intern Alexa Reith.  Going through the teenage years is hard enough but having to deal with acne...

Opera With A More Approachable TWIST

0
Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong! The Metropolitan Opera continues its 10-year tradition...

Get Out From Behind Your Desk – Go Experience Brands

0
Are you experiencing the world through your computer or phone screen?  As a small business owner or entrepreneur, you need to hit the streets,...

QuickBite

1
“The apparel world is littered with companies who ruined their businesses trying to change their image and reach a different customer.” - Gerald Barnes, the...

Brand Schizophrenia?

2
I love this sign. It's in a strip mall right near where I go to Jenny Craig. I believe brands should diversify. But this one just seems...

How to Build an Innovative Brand – MENG

0
I was so pleased to have been invited to present "How To Build an Innovative Brand" to the NJ Chapter of MENG (Marketing Executives Networking Group). This...