Skin care meets Technology, what a TWIST!

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This entry welcomes a guest blogger, 2018 summer intern Alexa Reith.  Going through the teenage years is hard enough but having to deal with acne...

A Sweet Twist That Delivers Results

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Many non-profits rely on volunteers – but some actions, like giving blood, require a temporarily unpleasant experience to contribute to long term benefits. The Australian...

Love YOUR Brand

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I officially declare February the month to LOVE YOUR BRAND! Taking care of YOUR brand helps you do a better job for your clients....

Live Your Twist – Quick Twist Video #5

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  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...

Get Out From Behind Your Desk – Go Experience Brands

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Are you experiencing the world through your computer or phone screen?  As a small business owner or entrepreneur, you need to hit the streets,...

Brand Schizophrenia?

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I love this sign. It's in a strip mall right near where I go to Jenny Craig. I believe brands should diversify. But this one just seems...

Your Brand Needs a Gift Guide

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This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a...

Innovative Connecting at 35,000 Feet

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Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...

Opera With A More Approachable TWIST

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Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong! The Metropolitan Opera continues its 10-year tradition...

Why Brands Like American Girl Build Fans Not Customers

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Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...