Sneezing on the Go with a Twist
“Keep your eyes on the road and your hands on the wheel” - good advice for drivers, but when you’ve got kids in the...
The Brand of YOU
"I'M NOT A BUSINESSMAN/I'M A BUSINESS, MAN!" - Jay-Z
Jay-Z got it right. That's what personal branding is all about. It's not only your commercial brand that...
Opera With A More Approachable TWIST
Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong!
The Metropolitan Opera continues its 10-year tradition...
Innovative Connecting at 35,000 Feet
Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...
Why Brands Like American Girl Build Fans Not Customers
Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...
Love YOUR Brand
I officially declare February the month to LOVE YOUR BRAND!
Taking care of YOUR brand helps you do a better job for your clients....
Brand Schizophrenia?
I love this sign.
It's in a strip mall right near where I go to Jenny Craig.
I believe brands should diversify.
But this one just seems...
Get Out From Behind Your Desk – Go Experience Brands
Are you experiencing the world through your computer or phone screen? As a small business owner or entrepreneur, you need to hit the streets,...
Live Your Twist – Quick Twist Video #5
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Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...
Your Brand Needs a Gift Guide
This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a...