Brand Fit and Stretch

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #8: FIND MOMENTS THAT MATTER Many marketers...

BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson's Virgin, author of "TWIST: How Fresh Perspectives Build Breakthrough Brands" and Westchester,...

I love this sign. It's in a strip mall right near where I go to Jenny Craig. I believe brands should diversify. But this one just seems...

I was so pleased to have been invited to present "How To Build an Innovative Brand" to the NJ Chapter of MENG (Marketing Executives Networking Group). This...

“The apparel world is littered with companies who ruined their businesses trying to change their image and reach a different customer.” - Gerald Barnes, the...

Here's a way to make tedious holiday shopping a bit more palatable. While your trudging around the malls and stores this holiday season,  don't look it...

This entry welcomes a guest blogger, 2018 summer intern Alexa Reith.  Going through the teenage years is hard enough but having to deal with acne...

Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...

Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....

Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...