Brand Fit and Stretch

Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....

“The apparel world is littered with companies who ruined their businesses trying to change their image and reach a different customer.” - Gerald Barnes, the...

  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...

I officially declare February the month to LOVE YOUR BRAND! Taking care of YOUR brand helps you do a better job for your clients....

“Keep your eyes on the road and your hands on the wheel” - good advice for drivers, but when you’ve got kids in the...

"I'M NOT A BUSINESSMAN/I'M A BUSINESS, MAN!" - Jay-Z Jay-Z got it right. That's what personal branding is all about. It's not only your commercial brand that...

BrandTwist and BrandSchoolOnline.com & CEO, former VP of Brand for Richard Branson's Virgin, author of "TWIST: How Fresh Perspectives Build Breakthrough Brands" and Westchester,...

Here's a way to make tedious holiday shopping a bit more palatable. While your trudging around the malls and stores this holiday season,  don't look it...

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #8: FIND MOMENTS THAT MATTER Many marketers...

This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a...