“Keep your eyes on the road and your hands on the wheel” – good advice for drivers, but when you’ve got kids in the back seat, sneezing, sniffling and spilling, that can be a challenge.
While rummaging to find a box of tissues for her young children, mother of three Amy Davis had a close call with a neighbor’s fence. Days later she found the tissue box scrunched on the floor behind the seat. With tissue box in one hand and an eye on the car cup holder, Amy had an “Ah ha!” moment. She realized that what she and thousands of others needed were to have tissues and wipes closer at hand.
Amy took a tissue box and TWISTED it with a travel mug to create the Kiss-u Tissue Tube. Kiss-u Tissues and Wipes are designed to go in a car cup holder but can fit anywhere a water bottle can go. Eco-friendly, the cardboard tubes are the only reusable and re-fillable dispensers on the market; they have re-sealable tops, and you can customize the tubes with your own design. Kiss-u was a 2014 PPI Most Innovative Product of the Year Finalist.
Amy created a successful new product delivery system by taking a personal problem and TWISTING for a unique solution.
Are you paying attention to your target’s un-met needs?
Brand School can help you dive into what keeps your target up at night and twisting these insights into innovative product and services. Find out now if your brand qualifies for our upcoming session.
“Brand School really allowed me to go deep into what my practice was about and how to implement it” – Sandeep Manchanda, Giraffe Partners Program Management