Student Entrepreneurs Rock!

Great day yesterday at Columbia Business School talking innovation with the students in Professor Toubia's marketing class. Some interesting student generated ideas about new places...

Marketing is Not a Spectator Sport

But too often, people who work in this field, treat it like one. We’re afraid to move too quickly, think too boldly or try something...

What Your Holiday Card Says About Your Brand

'Ti's the season to send tidings of comfort and joy. Many companies engage in the practice of sending holiday greetings (print or increasingly emails) to...

This Holiday, Go on a Brand Safari!

Here's a way to make tedious holiday shopping a bit more palatable. While your trudging around the malls and stores this holiday season,  don't look it...

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