But too often, people who work in this field, treat it like one. We’re afraid to move too quickly, think too boldly or try something before it’s proven or has measured impact.
So we stay on the sidelines, safe and sedentary (and most likely bored).
What if we acted that way on the tennis, soccer or football field?
The balls would come whizzing by us, our opponents would gain yardage, points, etc. and we’d surely be on the losing side of the scoreboard.
Marketing is Not a Spectator Sport.
Get out and play. Win or lose, at least you’re in the game.
That’s my point of view. What’s your twist?
What keeps you on the sidelines?
