Brand Implementation

This is a replay of Julie Cottineau's webinar presented to UPenn students and alumni on how to use branding to grow business. A lively...

Great day yesterday at Columbia Business School talking innovation with the students in Professor Toubia's marketing class. Some interesting student generated ideas about new places...

Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...

When designing a social media strategy it is important to know what your goal is and who you are trying to reach. Read through...

“Screw it, just do it!” Richard Branson’s motto has really delivered for him, for the Virgin brand and for countless entrepreneurs inspired by Branson’s...

In this interview for the Hispanic Marketing & Public Relations website host Elena del Valle discusses how you can TWIST to build a power brand with...

Today's traveler spends increasingly longer time waiting at airports. To address this, many airports offer more conveniences than ever before from health clinics, beauty...

We know the holidays are a bit crazy, but they are also a great time to connect with customers and clients and build your...

What do janitors have to do with James Bond 007? Not a lot - that is, until now. Friends Dan Teran and Saman Rahmanian were...

The New Year is a great time to act on your business resolutions, and to help, we're excited to share with you these upcoming...