The Pocket Dial: An iPhone and Fashion Twist

Love your phone, but don't know where to put it when you're dressed for a nice evening out? Women can stash their phones in...

Branding vs. Advertising: Know the Difference to Grow

A common marketing gap is the failure to understand the difference between branding and advertising. In this  guest post Chris Garrett illustrates how knowing the...

See Clearer With a Twist

Martin Luther King, Jr. said, "Life's most persistent and urgent question is, 'What are you doing for others?'” Today, technology is radically changing how we...

Getting Back to Basics for Your Business: The ABCs of Branding

Today’s business environment, fueled by continued innovation and advances in technology - is constantly changing and evolving. But the more things change, the more...

A Twist That Keeps Up With Kids

Kids grow and they out grow their shoes. Efforts to keep children equipped with proper-fitting shoes is especially challenging in impoverished nations where hundreds...

Just Twist Now – Quick Twist Video #6

  . . . . . . . . . . . Julie Cottineau, BrandTwist and Brand School founder, and author of TWIST, shares the important...

A Twist That Cleans Up

What do janitors have to do with James Bond 007? Not a lot - that is, until now. Friends Dan Teran and Saman Rahmanian were...

Beware of Religious Fanatics and Clever Marketing

This pamphlet gives further support to Marshall McLuhan's statement that "the medium is the message". While I in no way support the Jews for Jesus...

4 Unconventional Ways to Build Buzz Around Your Brand

With everyone sharing, tweeting and updating as much as they can, how can your business stand out? How can you draw your customer in...

Why Brands Like American Girl Build Fans Not Customers

Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

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