Health Monitor with a Twist

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Think medical devices need to be staid and serious? Think again. MOCAheart, a personal health tracker, takes the heart health awareness credo of the...

Stop Spending Until You Twist – Quick Twist Video #8

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  . . . . . . . . . . . Don't waste one more dime on marketing until you define your TWIST. Julie Cottineau,...

How to Create Brand Ambassadors

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“Launching A Business Is Essentially An Adventure In Problem-Solving”. Richard Branson Great brands change people’s lives. They make it easier to get things done, open...

The Brand of YOU

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"I'M NOT A BUSINESSMAN/I'M A BUSINESS, MAN!" - Jay-Z Jay-Z got it right. That's what personal branding is all about. It's not only your commercial brand that...

Put Your Brand on the Sunny Side of the Street

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The weather. Everyone likes to talk about it and there seems to be an endless supply of breaking weather news with TV and online...

Transcend the Ordinary and Rise Above Your Competition

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Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

Five Tips For An Effective Social Media Strategy

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When designing a social media strategy it is important to know what your goal is and who you are trying to reach. Read through...

The 4 Most Important Questions Your Brand Must Answer

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Critical to the development of a strong brand is the ability to powerfully and concisely answer the following four simple, but critical questions. Ask yourself whether...

A Sipping Selfie TWIST

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 Selfies are how Millennials share their lives - and normally this is a “commercial free” zone – but how can brands add just the...