Transcend the Ordinary and Rise Above Your Competition
Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...
Womancon: Get Inspired, Grow Your business
For more tips on business and branding and to learn more about WomanCon, check out my guest blog post for the womancon blog, "Brand: An Entrepreneur's...
All Your Burning Brand Questions – Answered!
Sometimes the terms "brand" and "branding" can feel a bit vague or even overwhelming, particularly for those beginning a business, embarking on the entrepreneur...
How Lululemon Athletica Stretches its Brand Touchpoints
Check out "7 Bewitching Brands," an article featuring an interview with BrandTwist founder, Julie Cottineau, in the April issue of Entrepreneur magazine. She addresses how Lululemon builds a...
What To Do If Your Brand is Hacked
We've been hit with some scary news the past few days! Major brands (Jeep, Burger King, even Viacom's MTV) are having their Twitter accounts...
How to Represent Your Brand at Big Events
In May I was asked to be a part of two amazing events with strong (and unique) brand experiences. First I stopped by the...
An Older Twist For a New Brand
"Everyone talks about building a relationship with your customer. I think you build one with your employees first." Senior vice president of retail and...
Engage Your Target With a Gaming Twist
Game-playing is here to stay, ask any millennial. Games are engaging and can help get your brand message across while entertaining your target. Gabe...
March Madness – Instant Replay
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The real “owner” of your brand – is your target
Brands are relationships. And like romantic relationships, they are only healthy when you are in one with someone who really values what you have...