Brand Implementation

At-home, DIY hair coloring products can save you money but can be inconvenient. Gray roots appear like a skunk’s stripe and you have to find...

Is branding getting harder? Every generation of marketers probably thinks it’s got the biggest challenges (just ask the perpetually scowling Don Draper of Mad...

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP # 10: HONE YOUR ELEVATOR PITCH  No...

Kids grow and they out grow their shoes. Efforts to keep children equipped with proper-fitting shoes is especially challenging in impoverished nations where hundreds...

“Necessity is the mother of invention.” That expression is as true today as it was when Plato first wrote it, circa 450 BC. Here is...

Home delivery is nothing new. But Bud Light is adding a new TWIST by delivering a surprise experience to your door within minutes.  With...

  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...

In this post, Brand. Smash. Rebuild. Repeat, Reid Mueller explains that creating a good brand requires knowledge of your company’s identity and your customer’s...

Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....

In this interview for the Hispanic Marketing & Public Relations website host Elena del Valle discusses how you can TWIST to build a power brand with...