A Twist on What to Wear

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Busy, trend-conscious women often have no time to go out and browse the shops to keep their wardrobes current and in style. Clothing exchange...

BrandTwist’s Julie Cottineau on HispanicMPR.com

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In this interview for the Hispanic Marketing & Public Relations website host Elena del Valle discusses how you can TWIST to build a power brand with...

Getting Back to Basics for Your Business: The ABCs of Branding

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Today’s business environment, fueled by continued innovation and advances in technology - is constantly changing and evolving. But the more things change, the more...

How Uniforms Influence Employees and Their Company Brand

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In this entry, How Uniforms Influence Employees and Their Company Brand, Jennifer Busch, explains how uniforms play an important role in not only influencing customer...

The Ying and Yang of Powerful Brand Stories – Free Webinar...

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Finding the balance between your business' visual and verbal communication is essential to presenting a solid brand identity and building consumer comfort and loyalty....

Why Brands Like American Girl Build Fans Not Customers

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Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

Essential Branding Lessons with Jennifer Love & Julie Cottineau

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Your branding questions answered! I recently was interviewed by Jennifer Love, Founder of JenniferLove.com and Co-founder & CEO of NibMor, the yummy and successful organic chocolate brand, for her weekly video...

Unisource Inaugural Strategic Branding Conference: Hotel, Lodging, Hospitality

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I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School...

A TWIST On Personal Shopping

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Shopping can be a frustrating and draining experience: sifting through racks and racks of clothes and accessories, and once we get home and try...

Teaching the Twist – Quick Twist Video #11

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  . . . . . . . . . . . Branding is something you do every day, every minute to connect with your audience...