The Ying and Yang of Powerful Brand Stories – Free Webinar...
Finding the balance between your business' visual and verbal communication is essential to presenting a solid brand identity and building consumer comfort and loyalty....
Unisource Inaugural Strategic Branding Conference: Hotel, Lodging, Hospitality
I was honored to be among the presenters at the inaugural Unisource Strategic Branding Conference along side Dr. Chekitan S. Dev, Cornell University School...
Sneezing on the Go with a Twist
“Keep your eyes on the road and your hands on the wheel” - good advice for drivers, but when you’ve got kids in the...
Student Entrepreneurs Rock!
Great day yesterday at Columbia Business School talking innovation with the students in Professor Toubia's marketing class.
Some interesting student generated ideas about new places...
Entrepreneurial Mastermind with an Adventurous Twist
“Screw it, just do it!” Richard Branson’s motto has really delivered for him, for the Virgin brand and for countless entrepreneurs inspired by Branson’s...
Hone Your Elevator Pitch
This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.
TIP # 10: HONE YOUR ELEVATOR PITCH
No...
The Pocket Dial: An iPhone and Fashion Twist
Love your phone, but don't know where to put it when you're dressed for a nice evening out? Women can stash their phones in...
Health Monitor with a Twist
Think medical devices need to be staid and serious? Think again. MOCAheart, a personal health tracker, takes the heart health awareness credo of the...
Twist Up Your Space – Wake Up Your Brand
Many entrepreneurs tell us it's a challenge to stay motivated. When you work day-in and day-out on the same business in the same category it’s...
Twist to Help Causes Succeed
Non-profits face unique challenges in reaching their auciences. Julie Cottineau, BrandTwist Founder & CEO, Founder of BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives...