Small Business Brand TWISTS – Dr. Tim Aquatics

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Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....

A TWIST On Graduation Gifts

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It’s graduation season! That means that some will be sending off their children to college, some will be going to college, and the rest...

Small Business TWISTS – Rey Insurance Agency

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Brand School Alumni, Linda Rey, has a family-owned insurance agency that celebrates its roots in the community. This includes a unique TWIST of sending...

Performance Wear with a Laid Back TWIST

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Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a...

A Sipping Selfie TWIST

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 Selfies are how Millennials share their lives - and normally this is a “commercial free” zone – but how can brands add just the...

A Tasty Tiffany Eye-Worthy TWIST

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Tech-savvy Generation Z’s and Millennials’ use social media to communicate and spread the word about what excites them, what they enjoy and brands they...

Heels with an Adaptable TWIST

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Transitioning from daytime casual to nighttime dress often means carting around a second pair of shoes or leaving and extra pair at the office...

Home Grown Cocktails with a TWIST

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Enjoying a cocktail is nothing new. Neither is having an herb garden. But TWIST them together and you get Grow Cocktails, an innovative addition...

Elder Care with a TWIST

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Families with elderly relatives who need constant caregiving have few options when it comes to long-term housing. Assisted living and nursing homes can be expensive and...

Talking Brand and Entrepreneur TWISTS with Steve Blank

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Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...