Think Inside the Box for Better Branding

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Birchbox was built on a single observation: It’s difficult for many people (like new parents) to get out and into stores to sample new products....

A New Twist to Solve the Old Problem of Wet, Ruined...

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Solving a personal problem can lead to powerful innovation. Tired of winter snow and slush ruining your boots?  Cassandra Droogan, Founder & President, PYSIS...

Draw Your Target In To Explore Your Brand

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Branding is about the unique and personal experience your space creates for its visitors.   In this post, Draw Your Target In to Explore Your...

Elder Care with a TWIST

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Families with elderly relatives who need constant caregiving have few options when it comes to long-term housing. Assisted living and nursing homes can be expensive and...

March Madness – Instant Replay

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The Pocket Dial: An iPhone and Fashion Twist

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Love your phone, but don't know where to put it when you're dressed for a nice evening out? Women can stash their phones in...

A Twist on Personal Security

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Arriving safely at your destination is always the top priority whether traveling a long distance or walking around the block. But along the way...

Hop to It… For Better Branding

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What’s the next best thing? Sometimes it isn’t a “thing” at all, but how useful a thing is, or in the case of TaskRabbit,...

Engage Your Target With a Gaming Twist

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Game-playing is here to stay, ask any millennial. Games are engaging and can help get your brand message across while entertaining your target.  Gabe...

Delicious Twists for Mother’s Day

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Celebrate Mom by giving her some delicious TWISTS that go beyond the typical manicure, chocolates and flowers. Here's our picks for culinary gifts to...