Location, Location, Location

One of our recent Facebook posts featured the Gladstone Hotel in Toronto, Canada. Our attention was drawn to this independent hotel because of how...

A Twist That Cleans Up

What do janitors have to do with James Bond 007? Not a lot - that is, until now. Friends Dan Teran and Saman Rahmanian were...

A Museum With a Take Me Home TWIST

What’s the cardinal rule at any museum? Don’t touch the artwork! Now the Jewish Museum's "Take Me (I'm Yours) exhibit TWISTS this convention by engaging visitors as...

A Twist on a Traditional Car Rental

You finally arrive at your destination airport. You've been up since 4:00 am to make the 8-hour flight. Tired, stressed and disoriented, you're not...

TWIST: How Fresh Perspectives Build Breakthrough Brands

          TWIST: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau, available at The TwistBook.com     This year my birthday was a big milestone - and it was...

A Sweet Twist That Delivers Results

Many non-profits rely on volunteers – but some actions, like giving blood, require a temporarily unpleasant experience to contribute to long term benefits. The Australian...

Branding Twists from Julie Cottineau on KGO Radio with DreX

Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...

Twisting With Your Ex

What do you get when you take an online dating site and TWIST it with Mercedes Benz Certified Pre-Owned vehicles?  People who would love...

CNN’s Passion to Portfolio with BrandTwist’s Julie Cottineau

  So excited and grateful that CNN International has covered BrandTwist in this Passion to Portfolio piece.  Comments and inquiries from around the world have...

Twist Your Business – Quick Twist Video #3

  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...

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