Transforming Dolls With a Twist
Transforming discarded hyper-sexualized dolls into something more down-to-earth started as a hobby and has become a viral sensation. After being laid off from her...
Baby, You Can Drive My Brand
One of the classic symbols people associate with New York City is the yellow taxicab. The streets are teeming with them. I’ve lived in...
Small Business TWISTS – Rey Insurance Agency
Brand School Alumni, Linda Rey, has a family-owned insurance agency that celebrates its roots in the community. This includes a unique TWIST of sending...
A Twist on What to Wear
Busy, trend-conscious women often have no time to go out and browse the shops to keep their wardrobes current and in style. Clothing exchange...
Branding Twists from Julie Cottineau on KGO Radio with DreX
Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...
2-in-1 Mother’s Day TWISTS for the Busy Mom
Mothers seem to never stop… they're always on the go juggling family schedules, running errands and managing demanding workloads. A great way to let...
Duck, Duck, Twist?
You’re not the only one - there are plenty of ducks in the pond – and they’re all cute. So how do you stand...
Find the Perfect Match for Your Brand
There's not a lot new about online dating. Or is there? HowAboutWe added a fresh, unexpected twist to their dating service by coming at things...
5 Super Bowl TWISTS to add to your Brand Playbook
Whether or not you're a fan of the game of football and a regular watcher, we can all learn something by being an ad spectator on the big day. With 30-second spots going for close to a record $7 million dollars this year, chances are that these brands have put a lot of time into developing messages with a unique TWIST - a fresh perspective that breaks through.
Jewelry with an Alarming TWIST
Yasmine Mustafa followed her dream to take a solo, six-month trek across South America. Throughout her journey she heard story after story from women...