You Are Your Twist – Quick Twist Video #7

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  . . . . . . . . . . . Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of...

The Pocket Dial: An iPhone and Fashion Twist

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Love your phone, but don't know where to put it when you're dressed for a nice evening out? Women can stash their phones in...

Elder Care with a TWIST

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Families with elderly relatives who need constant caregiving have few options when it comes to long-term housing. Assisted living and nursing homes can be expensive and...

Finding the Path to Products That Twist

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Every entrepreneur has their “Ah ha!” moment when they realize what they want to create – and often it is not what they would...

A Twist That Can Save the Planet

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Plastic bottle caps are washing up on ocean shores and posing environmental health and safety concerns. They are actually number 5 in a top...

Why Brands Like American Girl Build Fans Not Customers

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Great brands touch consumers hearts, not just their heads. They go beyond rational proof points and connect on an emotional level, and that’s why...

Opera With A More Approachable TWIST

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Opera is an elite art form, with high ticket prices only available to a select few. Right? Wrong! The Metropolitan Opera continues its 10-year tradition...

Dutch Bros. Coffee: Brewers of Brand Personality

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The Dutch Bros. brand has built a solid and enthusiastic customer base and gives takeaways that any business can start using to build up...

Fundraising With an Interactive Twist

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Charities have to constantly ask people to take time out of their routine, reach into their pockets, phone in, mail in, or go on line...

Location, Location, Location

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One of our recent Facebook posts featured the Gladstone Hotel in Toronto, Canada. Our attention was drawn to this independent hotel because of how...