Brands That Twist

One of our recent Facebook posts featured the Gladstone Hotel in Toronto, Canada. Our attention was drawn to this independent hotel because of how...

What do janitors have to do with James Bond 007? Not a lot - that is, until now. Friends Dan Teran and Saman Rahmanian were...

What’s the cardinal rule at any museum? Don’t touch the artwork! Now the Jewish Museum's "Take Me (I'm Yours) exhibit TWISTS this convention by engaging visitors as...

You finally arrive at your destination airport. You've been up since 4:00 am to make the 8-hour flight. Tired, stressed and disoriented, you're not...

          TWIST: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau, available at The TwistBook.com     This year my birthday was a big milestone - and it was...

Many non-profits rely on volunteers – but some actions, like giving blood, require a temporarily unpleasant experience to contribute to long term benefits. The Australian...

Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...

What do you get when you take an online dating site and TWIST it with Mercedes Benz Certified Pre-Owned vehicles?  People who would love...

  So excited and grateful that CNN International has covered BrandTwist in this Passion to Portfolio piece.  Comments and inquiries from around the world have...

  . . . . . . . . . . . Create fresh ideas for your business by TWISTING your brand with a successful out-of-category...