Retailers continue to innovate to deliver a more satisfying shopping experience with online shopping, mobile apps and free shipping and returns, but no one has been able to alleviate the isolation a shopper feels when alone in the dressing room, unable to really “see” how they look in a potential new outfit or get a friendly second opinion– until now.
What if you took a dressing room mirror and TWISTED it with Skype?
You’d have the Neiman Marcus cutting edge, interactive, 360 degree, social-sharing High Tech Memory Mirror.
Nieman Marcus looked at their customer’s unmet needs and how they like to communicate and developed this soon-to-be-released mirror that eliminates the lonely, cumbersome and doubt-filled shopper experience and transforms it into social, supportive and enjoyable. Shoppers can literally “see” 360 degree, side-by-side video comparisons of themselves in different outfits and share the video right there in store, via an iPad. This is a great solution for special occasion shopping when friends and family are often geographically spread out.
Take the time to think about moments in your client’s buying process where you could help them feel more supported and less isolated… and you might have the spark of a game-changing innovation.
Brand School Master Class teaches you how to find and apply TWISTS that make it easier for customers to enjoy experiencing your business. Enrolling now – see if your brand qualifies HERE.
“Brand School turned out to be like the Mastercard commercial, priceless.The one-on-one sessions really allowed me to go deep into what my practice was about and how to implement it” – Sandeep Manchanda, Giraffe Partners Program Management
