letote

Busy, trend-conscious women often have no time to go out and browse the shops to keep their wardrobes current and in style. Clothing exchange site Le Tote makes it possible to get fashion delivered to your door – and you can wear, enjoy, and exchange the clothing for something new. Le Tote took the Netflix concept of a monthly subscription for DVD’s (use, return and exchange) and twisted it with fashion and accessories to give women a curated, budget-friendly, easier experience.

For less than the cost of one outfit, you can have several outfits per month sent directly to your door to try out. There are no shipping fees and no set return dates, so the outfits can be kept indefinitely or you can try out several different outfits per month.

There’s a brief  “style profile” to fill out and based on that, your concierge fashion advisor sends you a Tote coordinated with two jewelry accessories and three garments (dresses, skirts, tanks and blouses) to try on. You can keep them as long as you like and when you return them another Tote will be sent in its place.

Le Tote has developed a unique niche within current consumer trends: subscription e-commerce, personalized curated shopper experience, and a community identity.

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Julie
Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.

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