Brands That Twist

Recently, we expressed our gratitude for an amazing year by pledging to donate $1,000 to 10 charities that were important to our TWIST community....

What do janitors have to do with James Bond 007? Not a lot - that is, until now. Friends Dan Teran and Saman Rahmanian were...

Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....

Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...

Later this week millions of Americans will be emerging from their Thanksgiving food comas and licking their lips in anticipation of the deals on...

They say being a parent is the toughest job of all. This Father's Day, we're checking out some inspiring dads who TWIST parenting and...

In recent years, there's been a strong push towards a more eco-friendly and sustainable lifestyle. There's also been a lot of "green" noise, and...

Are you experiencing the world through your computer or phone screen?  As a small business owner or entrepreneur, you need to hit the streets,...

Whether or not you're a fan of the game of football and a regular watcher, we can all learn something by being an ad spectator on the big day. With 30-second spots going for close to a record $7 million dollars this year, chances are that these brands have put a lot of time into developing messages with a unique TWIST - a fresh perspective that breaks through. 

Valentine’s Day is quickly approaching, and though restrictions for nights out on the town shift a lot these days, your love has remained constant....