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Julie Cottineau, BrandTwist and Brand School founder, and author of TWIST, shares the important lessons she learned as the VP of Brand for Virgin and the value of Richard Branson’s “Let’s do it!” approach.
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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.
“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” – Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation