Julie was interviewed by Jim Blasingame, The Small Business Advocate,  about branding for the small business owner, finding your unique TWIST to make your brand stand out, how telling your brand story is different for men and women, and her book, TWIST: How Fresh Perspectives Build Breakthrough Brands.

Jim’s website is loaded with insight for the small business owner or entrepreneur. Jim hosts videos, podcasts, articles, interviews and more. Experts share their wisdom, discuss their challenges and give solutions. For more valuable tips and support please hop on over to

Listen to Julie’s and Jim’s talk here:

Finding the right TWIST can help your brand stand out. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Available at

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


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