Telephone booths have become old school relics of the past, until Elizabeth Hellstern took one and added a poetic TWIST to create Telepoem, an experiential art piece that debuted in Flagstaff, Arizona.

The Telepoem booth offers the younger set a novel, “new” experience of dialing a rotary phone in phone booth, and it provides a comforting dose of quiet and nostalgia for the senior set. For both, it’s a respite from an increasingly higher tech world, free of selfie taking or texting – just a solitary space and listen – to poetry recited by the authors.

What started out as a one-off, is available for purchase or rental and the artist is seeking funding to create more.

Hellstern didn’t invent the phonebooth, rotary dial phone or poetry. She took inspiration from an array of seemingly unrelated interests and existing items to deliver a novel experience.

How can you enhance your customer’s enjoyment? Take a look at what you already have in your business and TWIST unrelated assets together to see what emerges.

April is National Poetry Month… Use poetry to build your brand by creating a brand Haiku (Here’s how). It’s just one of the may exercises we use in Brand School

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Finding the right TWIST can help your brand deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program.

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


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