Video is not just for big brands on the Superbowl.

Even so-called “mundane” communciation can be spiced up with a little clever (and inexpensive) video play.

Here’s a great case in point. It’s a video from Image Premiums  a company that sells corporate premiums -products such as USB disks, t-shirts, water bottles, etc.

It’s worth a quick watch.

According to Oliver at Image Premiums the video took about 6 hours to make. It was shot in his friend’s basement via stop motion software that you can buy online for $50. The shoot took about 3 hours and the editing another 3.

I think it was time pretty well spent. It certainly got me to take a second look and it shows innovation and imagination on the part of the company.

That’s my point of view. What’s your twist?

How are you using video to spice up your brand communications?

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


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