During her time as head of Innovation and Insights at Interbrand, Julie created the Brand Tango process which leverages out of category best practices to break through in competitive markets. It has been successfully applied to create fresh ideas for clients such as Avon, TDAmeritrade, McDonald’s, and Intel among many others. Brand Tango was the recipient of the 2005 Interbrand Global Intellectual Property Award.

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Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


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