Subaru came to Interbrand with the challenge of naming it’s first luxury SUV, quite a departure from it’s well known, no-nonsense sedans. Interbrand Verbal Identity, under Julie’s leadership applied a powerful naming methodology to create the winning name Subaru Tribeca which taps into the elegant and authentic imagery of this trendy NY neighborhood. The Subaru Tribeca received positive feedback from consumers and trade press and was the top safety pick of 2011 by the Insurance Institute for Highway Safety.
