Subaru came to Interbrand with the challenge of naming it’s first luxury SUV, quite a departure from it’s well known, no-nonsense sedans. Interbrand Verbal Identity, under Julie’s leadership applied a powerful naming methodology to create the winning name Subaru Tribeca which taps into the elegant and authentic imagery of this trendy NY neighborhood. The Subaru Tribeca received positive feedback from consumers and trade press and was the top safety pick of 2011 by the Insurance Institute for Highway Safety.

Previous articleStoli Elit Vodka
Next articleOrbitz
Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.


Please enter your comment!
Please enter your name here