Recently BrandTwist Founder & CEO Julie Cottineau joined Terry Byford, Director, Corporate Counsel at Getty Images and iStock’s Sarah Lochting in a live, Google Branding Hangout where they discussed the Top 5 Small Business Branding Mistakes – and wow… what an amazing turnout! There was great feedback and really insightful branding questions from viewers. Big thank you to all who showed up, to Terry, and to Sarah and iStock for hosting.
This Branding Hangout covers:
• 5 top branding mistakes that could be holding your business back, and even getting you into legal hot water.
• Tips on re-branding.
• How to develop a killer brand promise.
• The difference between b2b and b2c branding.
• How to stand out BIG as a small business.
And that’s just a taste – which is why we’re so excited that iStock has made the entire informative, jammed-packed, hour session available to view for FREE. So tune in to the video, above, for ways to grow your brand, expand your reach and avoid potentially costly branding snafus.
AND, You can keep the branding conversation going by submitting your comments and/or questions here, below, or by using the Twitter hashtag: #BrandingHangout.
Shout out and thank you to @AssyrianKitchen. We just love how she shared her thoughts and takeaways from the Hangout on Twitter:
“@JCottin Just watched Top 5 small business branding mistakes. Great takeaways! Thanks! @istock #BrandingHangout“
“Thought a 56 min video was going to be too long, but I was hooked on the practical takeaways from the start! Thanks.”
“@iStock @JCottin Invest in “word of eye”, have a strategy first, know your brand promise, think of brands you love & ask, “What would they do?”
We hope you take the opportunity to view the Hangout replay, above, and feel free to share it with others who you feel might benefit from it.
Happy branding!
NOTE: The offer mentioned in the video for a chance to receive 1 of 10 free “Brand Health Checks” from BrandTwist HAS ENDED. But if you’d like to be notified when the next complimentary 1-0n-1 Health Checks are available, please apply HERE.
